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All Journal Gestalt : Jurnal Desain Komunikasi Visual
Raynald Alfian Yudisetyanto
Indonesian Institute of the Arts Yogyakarta
Languange, Linguistic, Communication & Media

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The City in the Feed: The Performativity of Urban Photography in Yogyakarta on Instagram Daru Tunggul Aji; Fadhly Abdillah; Raynald Alfian Yudisetyanto
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 8 No. 2 (2026): Jurnal Gestalt : Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v8i2.601

Abstract

This study analyzes the practice of urban space photography in the Malioboro area of Yogyakarta, circulated on Instagram. Departing from a qualitative approach within an interpretative-critical paradigm, this study uses Judith Butler's performativity theory to understand how Javanese and gender identities are constructed and shaped through the repetition of poses, gestures, and the use of traditional clothing. The results show that photography is no longer merely documentation, but rather a socio-spatial practice that naturalizes norms through visual circulation and the logic of social media algorithms. The body, fashion, and urban space function as part of a performative stage that quotes each other and reinforces the structure of representation. The urban space of Malioboro is reproduced as a symbolic stage that transcends its physical function and operates within the logic of digital visibility.
Co-Authors Abdillah, Fadhly Aji, Daru Tunggul