JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

Dinamika Pembentukan Kebiasaan Baru: Peran Environmental Awareness, Policy Strictness, dan Shopping Convenience Terhadap Perilaku Penggunaan Reusable Bag

Wahyudi, Hijrah (Unknown)
Mardiyati (Unknown)
Azzahra, Aisya Alifya (Unknown)

Article Info

Publish Date
15 Oct 2026

Abstract

This study examines the relationships between environmental awareness, policy strictness, shopping convenience, and reusable bag use among modern retail consumers in Pontianak. Using a quantitative cross-sectional approach, data from 150 respondents selected through purposive-convenience sampling were analyzed using multiple linear regression. The findings reveal that environmental awareness and policy strictness are positively and significantly associated with reusable bag use, while shopping convenience is not statistically significant. The model explains 52.1% of behavioral variation. These findings highlight the importance of environmental education and consistent policy implementation in encouraging sustainable shopping practices.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...