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All Journal JURNAL MANAJEMEN MOTIVASI
Azzahra, Aisya Alifya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dinamika Pembentukan Kebiasaan Baru: Peran Environmental Awareness, Policy Strictness, dan Shopping Convenience Terhadap Perilaku Penggunaan Reusable Bag Wahyudi, Hijrah; Mardiyati; Azzahra, Aisya Alifya
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9371

Abstract

This study examines the relationships between environmental awareness, policy strictness, shopping convenience, and reusable bag use among modern retail consumers in Pontianak. Using a quantitative cross-sectional approach, data from 150 respondents selected through purposive-convenience sampling were analyzed using multiple linear regression. The findings reveal that environmental awareness and policy strictness are positively and significantly associated with reusable bag use, while shopping convenience is not statistically significant. The model explains 52.1% of behavioral variation. These findings highlight the importance of environmental education and consistent policy implementation in encouraging sustainable shopping practices.
Co-Authors Mardiyati Wahyudi, Hijrah