JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

Pengaruh Interaksi Waktu Nyata dan Live Streaming Commerce terhadap JOMO (Joy of Missing Out) pada Pengguna TikTok Live

Najwa Adzhanikusuma Royani (Unknown)
Rufaidah, Popy (Unknown)

Article Info

Publish Date
31 Oct 2026

Abstract

This study examines real-time interaction and live streaming commerce in relation to joy of missing out (JOMO) among TikTok Live users. A cross-sectional online survey obtained 107 responses through purposive sampling. PLS-SEM showed a nonsignificant real-time interaction–JOMO relationship (β = 0.162; p = 0.185) and a positive live streaming commerce–JOMO relationship (β = 0.281; p = 0.004). The model explained 14.7% of JOMO variance. Two coping indicators had loadings below 0.50, requiring caution. The findings suggest examining comfortable disengagement alongside commercial engagement, subject to measurement limitations and the noncausal design.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...