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All Journal JURNAL MANAJEMEN MOTIVASI
Najwa Adzhanikusuma Royani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Interaksi Waktu Nyata dan Live Streaming Commerce terhadap JOMO (Joy of Missing Out) pada Pengguna TikTok Live Najwa Adzhanikusuma Royani; Rufaidah, Popy
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9532

Abstract

This study examines real-time interaction and live streaming commerce in relation to joy of missing out (JOMO) among TikTok Live users. A cross-sectional online survey obtained 107 responses through purposive sampling. PLS-SEM showed a nonsignificant real-time interaction–JOMO relationship (β = 0.162; p = 0.185) and a positive live streaming commerce–JOMO relationship (β = 0.281; p = 0.004). The model explained 14.7% of JOMO variance. Two coping indicators had loadings below 0.50, requiring caution. The findings suggest examining comfortable disengagement alongside commercial engagement, subject to measurement limitations and the noncausal design.
Co-Authors Popy Rufaidah