JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

Persepsi Wisatawan terhadap Penggunaan TikTok sebagai Sumber Informasi ketika Memilih Pengalaman Wisata Kuliner di Bandung

Syahliani Inne Nur Fadhila (Unknown)
Oman Sukirman (Unknown)
Dally Nur Arif (Unknown)

Article Info

Publish Date
29 Oct 2026

Abstract

This study explores tourists’ perceptions of TikTok as an information source when choosing culinary destinations in Bandung. Ten purposively selected participants completed semi-structured interviews, analyzed thematically with NVivo 15. Participants associated visuals and trends with initial interest, while practical details, creator credibility, and user feedback informed destination evaluation. Participants varied in how they compared venues and verified information; virality alone did not consistently determine choices. These context-specific accounts suggest that accurate culinary details and balanced reviews support informed evaluation, without establishing causal effects or a universal sequence of tourist decision making.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...