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All Journal JURNAL MANAJEMEN MOTIVASI
Syahliani Inne Nur Fadhila
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Persepsi Wisatawan terhadap Penggunaan TikTok sebagai Sumber Informasi ketika Memilih Pengalaman Wisata Kuliner di Bandung Syahliani Inne Nur Fadhila; Oman Sukirman; Dally Nur Arif
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9553

Abstract

This study explores tourists’ perceptions of TikTok as an information source when choosing culinary destinations in Bandung. Ten purposively selected participants completed semi-structured interviews, analyzed thematically with NVivo 15. Participants associated visuals and trends with initial interest, while practical details, creator credibility, and user feedback informed destination evaluation. Participants varied in how they compared venues and verified information; virality alone did not consistently determine choices. These context-specific accounts suggest that accurate culinary details and balanced reviews support informed evaluation, without establishing causal effects or a universal sequence of tourist decision making.
Co-Authors Dally Nur Arif Oman Sukirman, Oman