<![CDATA[The traditional art of Senjang is one of the oral cultural heritages that represents the cultural identity of the people of Lubuklinggau City. However, its sustainability has been challenged by declining public interest, limited regeneration of performers, and the influence of modernization. This study aims to analyze the revitalization of the traditional Senjang art as an effort to preserve local cultural identity in Lubuklinggau City. The study employed a descriptive qualitative approach. Data were collected through observation, interviews, documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña, which consists of data reduction, data display, and conclusion drawing. Data validity was ensured through source and technique triangulation. The findings indicate that the revitalization of Senjang has shifted from conventional preservation toward a collaborative model involving educational institutions, government, art communities, and digital platforms. This collaborative approach not only supports the continuity of Senjang performances but also strengthens the transmission of cultural values, local language, and local wisdom across generations. The implementation of local content education, the continuation of traditional ceremonies, community-based artistic activities, and the use of digital media function as complementary strategies that enhance cultural sustainability and broaden public engagement with Senjang. The study concludes that collaborative and adaptive revitalization is essential for safeguarding Senjang as an intangible cultural heritage while reinforcing the local cultural identity of the people of Lubuklinggau City in the context of contemporary social change.]]>
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