<![CDATA[This study aims to analyze strategies for the economic empowerment of coastal communities in order to strengthen the local economy. It is motivated by the conditions commonly faced by coastal communities, namely limited access to economic resources, low levels of education, and dependence on the traditional fisheries sector. A qualitative approach was used, with data collected through interviews, observation, and documentation in Kuala Bubon, Samatiga Subdistrict, West Aceh Regency. The findings show that economic empowerment can be pursued by strengthening community capacity, developing businesses based on local potential, and improving access to markets and capital. Residents who actively took part in training and joint business groups were economically better off than those who did not, and digital marketing through social media has begun to widen market reach, although low education levels and limited internet access remain obstacles. The role of the government and related institutions is crucial in providing training, mentoring, and supporting facilities. The discussion shows that effective empowerment is able to increase community income and encourage local economic self-reliance.]]>
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