<![CDATA[This study examines how listeners interpret an Islamic parenting da’wah message in the PILDA (Pilihan Anda) program of Radio Fajri 99.3 FM Bogor, using Stuart Hall’s encoding-decoding model. Listeners choose PILDA themes, yet this does not reveal the meaning they construct after listening. A qualitative, descriptive-interpretive reception analysis examined one recording of 3 minutes 23 seconds, “Bentuk Kedurhakaan Orang Tua pada Anaknya”. Its preferred meaning was formulated through directed qualitative content analysis into fifteen items (PM-1 to PM-15), frozen before fieldwork. Eight parents in Bogor Regency (four fathers, four mothers), selected purposively, listened to the recording in an online session and were interviewed in depth. Their interpretations were coded inductively and compared with each item in a 128-cell matrix. Of these cells, 121 were dominant-hegemonic and seven were negotiated, all on the item concerning parents finding a spouse for their children (PM-8a). No oppositional reading or literal misunderstanding emerged. Listeners read the message first as self-evaluation for parents, extended its advice on patience and polite counsel to both directions of the parent-child relation, and asked for concrete examples that the recording lacked. Findings are limited to one recording and relatively homogeneous informants, and do not measure da’wah effectiveness.]]>
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