MODEL RANCANGAN PENGEMBANGAN PARIWISATA BERKELANJUTAN BERBASIS EKOWISATA DI PANTAI CACALAN BANYUWANGI

Moza Syafira Salsabila (Institut Pariwisata dan Bisnis Internasional)
Putu Eka Wirawan (Institut Pariwisata dan Bisnis Internasional)
I Made Darsana (Institut Pariwisata dan Bisnis Internasional)

Jurnal Manajemen Perhotelan dan Pariwisata
Vol. 8 No. 3 (2025)

Cacalan Beach in Banyuwangi offers strong ecotourism potential but faces challenges such as limited infrastructure and environmental pressure. This study aims to design a sustainable tourism development model based on ecotourism with active community involvement. A descriptive qualitative method was applied, using observation, in-depth interviews, and documentation, analyzed through SWOT and the DPSIR framework. The findings reveal ecotourism potential in natural attractions, environmental education, and local microenterprise empowerment. Development strategies include enhancing community capacity, fostering multi-stakeholder collaboration, and providing eco-friendly facilities. The study concludes that ecotourism in Cacalan Beach can grow effectively through conservation-based and community-driven approaches, implying the need for stronger policies, continuous training, and tourist education on environmental responsibility.