<![CDATA[The integration of digital media in English learning has provided students with greater opportunities to encounter English vocabulary through meaningful and contextual materials. However, limited studies have explored how English digital content exposure is implemented in classroom practices and its role in supporting students’ vocabulary mastery. Therefore, this study aimed to investigate the implementation of English digital content exposure and its role in students’ vocabulary mastery. This study employed a descriptive qualitative design at MTsN 12 Agam, West Sumatra, Indonesia. The participants consisted of an English teacher and selected students. Data were collected through classroom observations, semi-structured interviews, and documentation and analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings revealed that English digital content exposure was implemented through systematic learning stages involving the selection of appropriate digital materials, teacher guidance, and follow-up vocabulary activities. Furthermore, English digital content played a significant role in providing contextual vocabulary exposure, supporting students’ vocabulary understanding, and increasing their engagement in vocabulary learning. The study concludes that the effectiveness of digital content depends on meaningful integration and teacher mediation during the learning process.]]>
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