<![CDATA[Villages are legal community units that have a crucial role as the lowest level of government in the economy, where the majority of Indonesia's population lives in rural areas so that village economic development is important for welfare, with MSMEs as the main pillar that contributes more than 60% to GDP and absorbs around 97% of the workforce. This study aims to determine the strategy of the village government in encouraging the development of MSMEs for the welfare of the people of Kemang Indah Village, Tambang District, Kampar Regency, with a qualitative descriptive field research approach. Data were collected through in-depth interviews, observations, and document analysis of 10 informants consisting of the village head, village officials, MSME actors, and the community. The analysis used the SWOT method to identify internal and external factors and formulate MSME development strategies. The results showed that the number of MSMEs in Kemang Indah Village decreased from 54 business units in 2024 to 43 business units in 2025 due to limited capital, production capabilities, management, and competitiveness. The strategies implemented by the village government include: (1) utilizing the village government's commitment to optimize village program support, (2) improving the quality of human resources of MSME actors through entrepreneurship training, (3) optimizing access to capital, (4) utilizing available business facilities, (5) strengthening product promotion through digital technology, (6) developing products based on local resource potential, (7) expanding marketing networks, (8) integrating MSMEs with village tourism potential, (9) encouraging training participants from external institutions, and (10) developing local product innovation. The implementation of this strategy is expected to create MSMEs that are competitive, sustainable, and able to improve the welfare of the Kemang Indah Village community.]]>
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