PENGARUH NARSISME TERHADAP ATRIBUSI PEMIMPIN KARISMA DENGAN KUALITAS KOMUNIKASI VISIONER DAN PENGAMBILAN RISIKO SEBAGAI MEDIATOR (STUDI PADA PT TAMAN WISATA CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO)

Farida, F. Anif

Widya Warta
No. 01 Tahun XL/Januari 2016

The aim of this research is to determine the effects of narcissism on attribution of charisma leaders with visionary communication quality and risk-taking as mediators. The sample of this study is 80 full-time employees already working not less than 2 years. The analysis made use of Regression analysis technique, t test and F test. The results revealed that narcissism had no effects on communication of socialization vision, but had positive affects on communication of courage vision and risk-taking. Communication of socialization vision had positive affects on attribution of charisma leaders; communication of courage vision had positive effects on attribution of charisma leaders; and, risk-taking had positive affects on attribution of charisma leaders. Communication of socialization vision did not mediate narcissism affects on attribution of charisma leaders; while, communication of courage vision and risk-taking mediated narcissism affets on attribution of charisma leaders.