Jurnal Pendidikan Ekonomi & Bisnis
Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)

Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM

Hanna Christina (Fakultas Ekonomi, Universitas Negeri Jakarta)
Usep Suhud (Fakultas Ekonomi, Universitas Negeri Jakarta)
Mohamad Rizan (Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia)



Article Info

Publish Date
01 Mar 2018

Abstract

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.

Copyrights © 2018






Journal Info

Abbrev

jpeb

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi & Bisnis ISSN: 2302-2663 is a research-based journal published by Faculty of Economics, Universitas Negeri Jakarta, Indonesia. The journal published two times per year in March and October. This journal started publishes since 2013. The scope and focus are related to the ...