<![CDATA[Abstract: This study aims to the persuasive speech technique used by Ustadz Yusuf Mansyur in his lecture. This research is qualitative descriptive study. The object of this research is the persuasive speech of Ustadz Yusuf Mansyur. The date ware obtained by using see-record techniques and the two video documentation of Ustadz Yusuf Mansyur. Research results in the form of persuasive speech technique in classification lectures Ustadz Yusuf Mansyur. Based on the date analysis notes that the persuasive speech technique used by Ustadz Yusuf Mansyur was (1) direct persuasive, (2) indirect persuasive, (3) refenrence persuasive, (4) criterion persuasive, (5) cause effect persuasive, (6) figure speech persuasive, (7) analogy persuasive, and (8) threats persuasive. The eight persuasive techniques used by ustadz Yusuf Mansyur, persuasive speech technique using causal persuasive technique is most often used.Keys Words : Persuasive Speech, Persuasive Specch Tecnique, and Lecture.]]>
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