International Conferences SDGs 2030 Challenges and Solutions
Vol 1, No 1 (2017)

The Influence of Social Media and Service Quality on Satisfaction and Loyalty

Suprajang, Sandi Eka (Unknown)
Nirwanto, Nazief (Unknown)
Firdiansjah, Achmad (Unknown)

Article Info

Publish Date
12 Aug 2017

Abstract

Loyalty is an important for tourists’ destination. This research aims to know the influence of social media and the quality of service either directly or indirectly against loyalty through the satisfaction of tourists at nature tourism destination in Blitar District. The population in this study amounted to 202,990 people. The sample in this research totaled 123 respondents and purposive sampling method using the samples. The data analysis in this study using analysis of Structural Equation Modeling (SEM) method.

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Journal Info
International Conferences SDGs 2030 Challenges and Solutions
Website

Abbrev

sdgs

Publisher

Universitas Merdeka Malang

Subject

Education

Description

Following the end of Millennium Development Goals (MDGs) in 2015 with 8 goals, United Nation (UN) develops the sustainability of the world's goals through Sustainable Development Goals (SDGs) with 17 goals. As well as other countries in the world, the Indonesian government is also working towards ...