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All Journal International Conferences SDGs 2030 Challenges and Solutions Management and Economics Journal (MEC-J) Wiga : Jurnal Penelitian Ilmu Ekonomi
Firdiansjah, Achmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Effect of house prices, product quality on customer loyalty through customer satisfaction in housing Permata Royal Garden Malang Setiawan, Hadi; Firdiansjah, Achmad; Darsono, Junianto Tjahjo
MEC-J (Management and Economics Journal) Vol 3, No 2 (2019)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v3i2.5960

Abstract

This study aims to analyze the influence of price and product quality to customer loyalty; analyze the influence of customer satisfaction on customer loyalty and analyze the influence of price, product quality to customer loyalty through customer satisfaction at Permata Housing Royal Garden Malang. This research is included in the explanatory research category, i.e to find out whether an associate variable or not with other variables, or whether a variabel is caused or influenced or not by other variables. The population in this study is all users of home buyers and who occupy the house in Permata Royal Garden Malang, amounting to 119 people. The sampling technique used is to use the census, which takes the entire data from users who buy and occupy the house in Permata Housing Royal Garden. After the research, the data collected were 87 respondents, because 32 home users are empty and not occupied. The analysis technique uses path analysis.Price and quality of the product can increase customer satisfaction, it indicates that customer satisfaction will be created with reasonable price, affordable, isesuai with its quality, competing price, price discount and good quality of production. In this case if the price of a house in Permata Royal Garden is reasonable and affordable, in accordance with its quality, competitive prices, discounted price and good product qualityof home buyers satisfied The price and quality of products that match the expectations of consumers will give rise to satisfaction for consumers and build customer loyalty levels. The price of the house and the qualification of a good product of the Royal Garden Gem can provoke customer loyalty to say positive things to others. Consumer satisfaction can increase customer loyalty. Level consumers' feelings after comparison of what they accept and their expectations that customer satisfaction will lead to customer loyalty. Customer satisfaction is able to mediate price effects, product quality to customer loyalty, which means that the price, quality of home products in the Courtesy of Royal Garden well-matched and goodwill can increase customer loyalty, when the customer feels satisfied with the home purchased at Permata Royal Garden.
The Influence of Social Media and Service Quality on Satisfaction and Loyalty Suprajang, Sandi Eka; Nirwanto, Nazief; Firdiansjah, Achmad
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.747 KB)

Abstract

Loyalty is an important for tourists’ destination. This research aims to know the influence of social media and the quality of service either directly or indirectly against loyalty through the satisfaction of tourists at nature tourism destination in Blitar District. The population in this study amounted to 202,990 people. The sample in this research totaled 123 respondents and purposive sampling method using the samples. The data analysis in this study using analysis of Structural Equation Modeling (SEM) method.
Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Madlyson Di Distro Aztekline Tulungagung Sumarsono, Rizkhi; Firdiansjah, Achmad; Respati, Harianto
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 8 No. 1 (2018): Maret 2018
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.445 KB) | DOI: 10.30741/wiga.v8i1.244

Abstract

This study aims to describe each variable, analyze the effect of product quality, price, and brand image of influence on the intention of purchasing decision of Madlyson product, and analyze the dominant variable affecting purchase decision at Aztekline store in Tulungagung. This study was processed using quantitative approach with survey method, sampling was 60 respondents. Data were collected through observation and documentation. Hypothesis testing used multiple linear regression analysis techniques, including multiple correlation coefficient, multiple determination coefficient and t test (partial) and F (simultaneous) test. Then, the data obtained will be analyzed using SPSS software version 16 (Statistics Package for Social Sciences). Analyzer used consisted of: Analysis of validity and reliability, Test of Classic Assumption, Normality Test, Multicollinearity Test, Heteroskidastity Test. The results of the analysis show that product quality, price, and brand image simultaneously affect the purchase decision of the product. Partially, all independent variables significantly affect purchasing decisions. The dominant variable is the brand image (56.8%). The coefficient of determination (R2) shows that the independent variables studied can contribute to the dependent variable of 46.3% while the remaining 53.7% due to the contribution of outside research variables.
Co-Authors Darsono, Junianto Tjahjo Hadi Setiawan Harianto Respati Nirwanto, Nazief Sandi Eka Suprajang Sumarsono, Rizkhi