JRMSI - Jurnal Riset Manajemen Sains Indonesia
Vol. 6 No. 2 (2015): Jurnal Riset Manajemen Sains Indonesia

THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)

Rizan, Mohammad (Unknown)
Yulianti, Dahliana (Unknown)
Rahmi, Rahmi (Unknown)

Article Info

Publish Date
30 Sep 2015

Abstract

The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically influence of service quality on customer satisfaction Gojek, test empirically influence of brand image on customer satisfaction Gojek. This study used confirmatory factor analysis. The research was conducted in State University of Jakarta and used purposive sampling techniques, while the data collecting technique used questionaire, SPSS and SEM LISREL for data processing. The result shows a significant influence of price and service quality for brand image and its impact on customer satisfaction. Keywords: price, service quality, brand image, customer satisfaction

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Journal Info
JRMSI - Jurnal Riset Manajemen Sains Indonesia
Website

Abbrev

jrmsi

Publisher

Universitas Negeri Jakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Riset Manajemen Sains Indonesia: JRMSI published since 2010. Registred with code of E-ISSN 2301-8313. JRMSI contains article related to the field of management, including financial management, marketing management, human resource management, strategic management, operations management, and ...