Jurnal Bisnis dan Pembangunan
Vol 4, No 1 (2015): Juli 2015

Pengaruh Product Perceived Quality Dan Citra Toko Terhadap Minat Beli Produk Label Pribadi Indomaret Tanah Grogot

Jumai Latte (Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)
Saladin Ghalib (Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)
Maryono Maryono (Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)

Article Info

Publish Date
26 Jul 2016

Abstract

The purpose of this research is test of the effect of product perceived quality on store image. Test of the effect of store image on purchase intention. Test of the effect of product perceived quality on purchase intention. Samples in this study are the buyer at Indomaret sample of 115 peoples. Analysis used data is PLS. These results showed that product perceived quality significant effect on store image the effect of 68,65%. Store image significant effect on purchase intention the effect of 27,67%. Product perceived quality not significant effect on purchase intention the effect 16,75%.Keywords: Product perceived quality, store image, purchase intention private label

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Journal Info
Jurnal Bisnis dan Pembangunan
Website

Abbrev

bisnispembangunan

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and ...