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Jumai Latte
Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Product Perceived Quality Dan Citra Toko Terhadap Minat Beli Produk Label Pribadi Indomaret Tanah Grogot Jumai Latte; Saladin Ghalib; Maryono Maryono
JURNAL BISNIS DAN PEMBANGUNAN Vol 4, No 1 (2015): Juli 2015
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v4i1.1330

Abstract

The purpose of this research is test of the effect of product perceived quality on store image. Test of the effect of store image on purchase intention. Test of the effect of product perceived quality on purchase intention. Samples in this study are the buyer at Indomaret sample of 115 peoples. Analysis used data is PLS. These results showed that product perceived quality significant effect on store image the effect of 68,65%. Store image significant effect on purchase intention the effect of 27,67%. Product perceived quality not significant effect on purchase intention the effect 16,75%.Keywords: Product perceived quality, store image, purchase intention private label
Co-Authors Maryono Maryono Saladin Ghalib