Bisma: Jurnal Bisnis dan Manajemen
Vol 12 No 2 (2018)

STRATEGI PENENTUAN LOKASI GLOBAL PERUSAHAAN (STUDI KASUS DI STARBUCKS JAKARTA)

Rosalina, Sylvia Sari (Unknown)

Article Info

Publish Date
30 Jun 2018

Abstract

The purpose of this study is to analyze consumer perceptions towards the location strategy used by Starbucks Corporation in Jakarta, Indonesia. The sample consists of 90 Starbucks consumers in Jakarta. This study uses descriptive analysis based on the results of the questionnaires distribution on respondents. The results show that the location strategy used by Starbucks Corporation in Jakarta has significant effect in increasing the number of customers and the product value which resulting in the increased company profit. Keywords: Location Strategy, Starbucks, Indonesia

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Journal Info
Bisma: Jurnal Bisnis dan Manajemen
Website

Abbrev

BISMA

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima ...