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All Journal Wacana, Jurnal Sosial dan Humaniora Widya Cipta : Jurnal Sekretari dan Manajemen Bisma: Jurnal Bisnis dan Manajemen JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Manajemen Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Science and Society (IJSOC) Journal of Entrepreneur and Business
Sylvia Sari Rosalina
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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STRATEGI PENENTUAN LOKASI GLOBAL PERUSAHAAN (STUDI KASUS DI STARBUCKS JAKARTA) Rosalina, Sylvia Sari
BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 2 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v12i2.7893

Abstract

The purpose of this study is to analyze consumer perceptions towards the location strategy used by Starbucks Corporation in Jakarta, Indonesia. The sample consists of 90 Starbucks consumers in Jakarta. This study uses descriptive analysis based on the results of the questionnaires distribution on respondents. The results show that the location strategy used by Starbucks Corporation in Jakarta has significant effect in increasing the number of customers and the product value which resulting in the increased company profit. Keywords: Location Strategy, Starbucks, Indonesia
DAMPAK PENYESUAIAN TERHADAP KINERJA EKSPATRIAT DI INDONESIA Sylvia Sari Rosalina
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 1, No 1 (2017): Journal for Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (691.355 KB)

Abstract

Penelitian ini bertujuan untuk menjelaskan dampak penyesuaian terhadap kinerja ekspatriat di Indonesia. Unit analisis dalam penelitian ini adalah ekspatriat yang telah menetap di Indonesia selama 6 hingga 12 bulan dan berencana kembali kenegaranya setelah melaksanakan tugasnya. Populasi dalam penelitian ini adalah ekspatriat dengan jumlah 127. Penarikan sampel menggunakan sampling jenuh dengan response rate sebesar 63,78%. Dari 127 kuesioner yang dikirim, hanya 85 yang kembali, tetapi 81 jawaban responden yang lengkap, sehingga penelitian ini menganalisis data responden sebanyak 81. Instrument analisis statistik diukur menggunakan regresi berganda dengan menggunakan SPSS 16.00. Hasil penelitian ini menemukan bahwa penyesuaian di lingkungan kerja berpengaruh positif signifikan terhadap kinerja ekspatriat, namun penyesuaian di lingkungan sosial dan dilingkungan umum berpengaruh negative tidak signifikan terhadap kinerja ekspatriat. Implikasi penelitian menunjukkan bahwa semakin tinggi penyesuaian ekspatriat di lingkungan kerja akan meningkatkan kinerja ekspatriat. Hal ini menunjukkan bahwa penyesuaian ekspatriat di lingkungan kerja sangat penting untuk memaksimalkan kinerja ekspatriat.  
Assessing Companies Through CSR and Profitability in Manufacturing Sector Companies in Indonesia Hisar Sirait; Rita Eka Setianingsih; Erna Sari; Sylvia Sari Rosalina; Supriyanto
International Journal of Science and Society Vol 4 No 3 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i3.519

Abstract

The purpose of this study is to examine the impact of Corporate Social Responsibility (CSR) on company value, with profitability as a moderating variable, for manufacturing sector firms listed on the Indonesia Stock Exchange during the period 2015-2019. This study employs quantitative methodologies, such as testing numerical data and statistical tests. The population of this study consists of all Indonesia Stock Exchange-listed manufacturing firms (IDX). This study uses a strategy of purposive sampling based on specific criteria to acquire representative data from 26 companies. Through the website www.idx.co.id, secondary company data in the form of financial reports and annual reports of manufacturing businesses listed on the Indonesia Stock Exchange are collected. The results of previous study indicate that CSR has a positive and considerable impact on the value of a company. Profitability has a favorable and substantial effect on the value of a company. Profitability can moderate the correlation between CSR and enterprise value. This demonstrates that the degree of company earnings can improve the link between corporate social responsibility and firm value.
The Influence of Kpop Idol Brand Ambassador Dimension on Purchasing Decisions Through Purchase intention as an Intervening Variable on Tokopedia Sylvia Sari Rosalina; Cynthia Veronica Ngantung
Wacana Journal of Social and Humanity Studies Vol. 25 No. 2 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

The Ambassador brand is one of the marketing strategies that can influence consumer attitudes and beliefs about products. The appointment of the right Brand Ambassador will help increase Brand Awareness. This study aims to determine the influence of the Kpop Idol Ambassador brand dimension on purchasing decisions through purchase intention as an intervening variable on Tokopedia. The population is Indonesians who have used the Tokopedia marketplace for shopping between 2019 and 2021 and know tokopedia's Brand Ambassador advertisements, namely BTS. The sampling technique uses purposive sampling with the criteria of Tokopedia consumers who know tokopedia Brand Ambassador advertisements, namely BTS, as many as 457 respondents. The study's results found that credibility and attraction significantly positively affect purchase intention. On the contrary, power has a positive effect on purchase intention. While credibility and attraction have a positive impact not significantly on purchasing decisions, strength is found to have a significant positive effect on buying decisions. In addition, purchase intention has a significant positive impact on purchasing decisions. In conclusion, credibility and attraction can increase buying decisions if they meet the purchase intention, but power can directly affect buying decisions.
MSMEs Digitalization: The Future Economic Ecosystem After the Covid-19 Era Hisar Sirait; Rizqy Aziz Basuki; Sylvia Sari Rosalina; Supriyanto Supriyanto; Erna Sari
Wacana Journal of Social and Humanity Studies Vol. 25 No. 4 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2022.025.04.03

Abstract

In Indonesia, for the last 5 years before the Covid-19 pandemic, MSMEs had a significant role in the economy, where MSMEs contributed an average of 57.8 percent to GDP, 97% absorbed labor, and were able to create 90% of jobs. During the Covid-19 pandemic, the role of MSMEs in the national economy has decreased; MSMEs only contributed 37.3 percent to GDP. Digitizing MSMEs is necessary to survive and develop in the era of the covid 19 pandemic. MSMEs need to be facilitated to go digital and go global. This research examined the future of the economic ecosystem after the covid-19 era in Indonesia. This research used a literature review by analyzing and summarizing selected articles with the same or related topics to MSMEs' digitalization. The results of this research showed that Optimizing MSME digitalization is inseparable from the ability of MSME actors to carry out digital marketing strategies to expand their business marketing network. Second, another aspect that is no less important that MSMEs must pay attention to in utilizing the digital ecosystem is branding, which is defined as introducing products to consumers to enlarge and build a brand from the benefits of these products, and MSMEs must be able to utilize social media such as Facebook, Instagram or Tiktok as promotion and sales channels. Keywords: MSME’s, digitalization, covid-19, economic
Lingkungan Kerja 'Work from Home' selama Pandemi Covid-19: Apakah Berdampak pada Kinerja Karyawan? Annatasya, Dewi; Rosalina, Sylvia Sari
Jurnal Manajemen Vol 12 No 1 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i1.976

Abstract

The Covid-19 Pandemic occurred from 2020 to 2021 forced many organizations to arrange their employes to do works from home. The question is, does the new working system affect employee performance? The authors proposed that the new working system, work environment and work culture influence job performance through job satisfaction. To test that notion, the authors conducted a study in the Lembaga Layanan Pendidikan Tinggi Wilayah III by recruiting 47 employees as respondents who were work from home during the pendemic. Data processing using the Partial Least Squares–Structural Equation Model with the help of SmartPLS 3 shows that organizational culture has a positive effect on performance but has no effect on job satisfaction. The work environment directly determines employee satisfaction but indirectly does not affect employee performance improvement. Job satisfaction has a positive and significant influence on improving performance. The work environment has a positive effect on job satisfaction. Organizational culture and job satisfaction positively and significantly affect employee performance. The work environment has a positive but not significant effect on employee performance. In short, the new environment generates no effect on job performance. Future research should involve more respondents.
The Influence of Service Quality and Consumer Trust on Purchase Decisions With Purchase Interest (Study of TransVision Customers in the East Jakarta Area) Umar Santoso; Sylvia Sari Rosalina; Nurminingsih
Journal of Entrepreneur and Business Vol. 2 No. 1 (2024): Journal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joeb.v2i1.37

Abstract

Along with the rapid development of technology, the needs of the Indonesian people for technology-based entertainment are increasingly high. As with other countries, Indonesia has used one of the technology products in the television industry, namely Pay TV (pay TV) which offers a choice of programs (pay per view content), either via satellite or cable in its distribution to customers. The object of research is service quality and consumer confidence in purchasing decisions with buying interest, namely TransVision customers in East Jakarta. The study population was 7,150 customers. Samples were taken with the Slovin formula so that the results of rounding up 99 sample respondents were obtained. Valid respondent questionnaire 97 respondent questionnaire. he results of the study (H1) The quality of service has a significant positive effect on purchasing decisions, (H2) Consumer confidence has a significant positive effect on purchasing decisions, (H3) The quality of service has a significant positive effect on buying interest, H4) Consumer trust has a significant positive effect on buying interest, (H5) Purchasing interest has a significant positive effect on purchasing decisions, (H6) Buying interest has a significant positive effect on purchasing decisions, (H7) Consumer trust has no significant positive effect on purchasing decisions through buying interest Key words: service quality, consumer trust, buying interest
Factors Affecting Consumer Trust And Loyalty In Calysta Skincare Products At Branch Bumi Serpong Damai (BSD) Heldy Aria Agusseta; Sylvia Sari Rosalina; Eko Sambodo
Journal of Entrepreneur and Business Vol. 2 No. 1 (2024): Journal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joeb.v2i1.41

Abstract

Claysta Skincare Clinic is competing to provide the best for its customers by giving more value to the clinic that differentiates it from the same competitors in the business business of Skincare clinics. Effect of product quality on Calysta Consumer confidence. Effect of product quality on Calysta Consumer loyalty, influence of service on Calysta Consumer trust, Effect of service on Calysta Consumer loyalty, price effect on Calysta Consumer trust, price effect on Calysta Consumer loyalty, influence of distribution on Calysta Consumer trust, influence of distribution on Consumer loyalty Calysta, the influence of brand image on Calysta Consumer trust, influence of brand image on Calysta Consumer loyalty, influence of consumer confidence on Calysta Consumer loyalty. Population in 80 consumers living in the Tangerang area who visited the Calyta Skincare Clinic in BSD Branch. Data collection techniques were obtained by distributing questionnaires. The data is analyzed by validity and reliability tests. The data analysis tool used in this study is Generalized Structure Component Analysis (GSCA). The results of this study indicate that product quality is not significantly positive effect on consumer trust, product quality is not significantly positive effect on customer loyalty, service has a significant positive effect on consumer trust, service has no significant positive effect on customer loyalty, price does not have a significant positive effect on consumer trust , price does not have a significant positive effect on consumer loyalty, distribution does not have a significant positive effect on consumer trust, distribution has a significant positive effect on customer loyalty, brand image has a negative significant effect on consumer trust, brand image has no significant negative effect on consumer loyalty, consumer trust no significant negative effect on consumer loyalty. Keywords: Trust, Consumer Loyalty, Product Quality, Service, Price, Distribution, Brand Image
Gaya Kepemimpinan di Era Pandemi Covid-19 Nabila, Tiara Willy; Febriarhamadini, Rochayati; Rosalina, Sylvia Sari; Setyaningsih, Ratih Nur
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15866

Abstract

Dunia sedang mengalami krisis kesehatan berskala luas yang diakibatkan oleh covid-19. Diperlukan seorang pemimpin yang berkarakter kuat serta mampu mengatasi ancaman saat ini dan menghadapi tantangan dimasa depan. Hal ini memungkinkan adanya perubahan pada gaya kepemimpinan yang diakibatkan oleh covid-19. Pemimpin mulai bertransformasi dan adaptif di tengah adanya virus corona. Perubahan lingkungan yang cepat akan perubahan teknologi komunikasi dan berkembangnya paradigma masyarakat, menuntut diterapkannya gaya kepemimpinan yang sesuai dengan perubahan tersebut. Hal ini membuat peran kepemimpinan digital dapat dengan mudah untuk diimplementasikan pada era revolusi 4.0. Pada penelitian ini, menggunakan teori-teori dari para ahli dan sumber untuk menopang penelitian. Selain itu, didukung dengan penelitian-penelitian terdahulu yang memiliki teori hubungan yang sesuai dengan penelitian. Objek penelitian adalah gaya kepemimpinan. Subjek penelitian adalah organisasi bisnis di Dunia. Metode pengumpulan data pada penelitian dilakukan secara triangulasi (gabungan) sesuai dengan prosedur PRISMA. Penelitian ini menunjukkan bahwa Gaya kepemimpinan yang harus dikembangkan di lingkungan organisasi pada era digital adalah Kepemimpinan Etis, Kepemimpinan Transformasional, Gaya Otoriter Kepemimpinan Paternalistik, Gaya Moral Kepemimpinan Paternalistik, Kepemimpinan Digital, dan Kepemimpinan yang Melayani. Kesimpulan dari penelitian ini adalah gaya kepemimpinan yang dapat meningkatkan kinerja dan kepuasan karyawan serta masih sesuai dengan revolusi industri 4.0 adalah kepemimpinan etis.The world is experiencing a wide-scale health crisis caused by the covid-19. It takes a leader who has a strong character and is able to overcome current threats and face future challenges. This allows for a change in leadership style due to Covid-19. Leaders begin to transform and adapt in the midst of the corona virus. Rapid environmental changes due to changes in communication technology and the development of the community paradigm, require the application of a leadership style that is in accordance with these changes. This makes the role of digital leadership easy to implement in the 4.0 revolution era. In this study, using theories from experts and sources to support research. In addition, it is supported by previous studies that have a relationship theory that is in accordance with research. The research object is leadership style. The research subjects are business organizations in the world. The data collection method in the study was carried out in a triangulation (combined) manner according to the procedure PRISMA. This research shows that the leadership styles that must be developed in an organizational environment in the digital era are Ethical Leadership, Transformational Leadership, Authoritarian Style of Paternalistic Leadership, Moral Style of Paternalistic Leadership, Digital Leadership, and Servant Leadership. The conclusion of this study is that a leadership style that can improve employee performance and satisfaction and is still in accordance with the industrial revolution 4.0 is ethical leadership.  
PENGARUH BRAND IMAGE, BRAND TRUST, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERATING PADA STARTUP BUSINESS UNICORN INDONESIA Suryani, Siti; Rosalina, Sylvia Sari
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.978 KB)

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh brand image, brand trust, dan kualitas layanan terhadap keputusan pembelian ulang dengan kepuasan konsumen sebagai variabel moderating pada startup business unicorn Indonesia, yaitu GO-JEK Indonesia. Adapun jenis data yang digunakan dalam penelitian ini adalah data primer yang berasal dari konsumen pengguna GO-JEK dengan jumlah sampel sebanyak 195 responden. Penelitian ini menganalisis hubungan antara pengaruh brand image, brand trust, kualitas layanan terhadap keputusan pembelian ulang konsumen GO-JEK yang dimoderasi oleh kepuasan konsumen.  Analisis data menggunakan alat analisis statistic berbasis web GeSCA. Hasil penelitian menunjukkan bahwa secara parsial brand image, brand trust, kualitas layanan, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian ulang. Ditemukan juga bahwa variabel kepuasan konsumen mampu memoderasi brand image dan kualitas layanan terhadap keputusan pembelian ulang, namun tidak dapat memoderasi brand trust terhadap keputusan pembelian ulang.
Co-Authors Annatasya, Dewi Cynthia Veronica Ngantung Delicia, Putri Eko Sambodo Erna Sari Febriarhamadini, Rochayati Haryana, Arif Heldy Aria Agusseta Hisar Sirait Jessica Natalia Jaori Muhammad Fuad Nabila, Tiara Willy Nurminingsih Prima Apriwenni Ratih Nur Setyaningsih Rita Eka Setianingsih Rizqy Aziz Basuki Sektiyaningsih, Indria Sukma Siti Suryani Supriyanto Supriyanto Umar Santoso