JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Vol. 5 No. 1 (2016): JMM MARET 2016

PENGARUH FAKTOR PSIKOLOGI DAN SOSIAL BUDAYA TERHADAP KEPUTUSAN WISATAWAN BERWISATA DI TAMAN NASIONAL GUNUNG RINJANI

Rasid Ridha (Unknown)



Article Info

Publish Date
11 Mar 2016

Abstract

This study aimed to analyze the influence of psychological factors and socio-cultural factors ofthe tourists traveled decision on Mount Rinjani National Park. Respondent was done by usingpurposive sampling using a questionnaire distributed to 100 respondents. The data analysistechnique used is multiple linear regression analysis. Based on the analysis that has been done, it canbe concluded that psychological factors and socio-cultural factors a significant and positive influenceon the decision travelers traveled on Mount Rinjani National Park. This means that if psychologicalfactors and socio-cultural factors improved by the manager of the Mount Rinjani National Park, canimprove decision-traveled. While the dominant variable affecting traveled decision is socio-culturalfactors.Keywords: Psychological Factors, Socio-Cultural Factors, and Decision Travelling.

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