Manajemen Pendidikan
Vol. 13, No. 2, Tahun 2018

Bauran Marketing Jasa Pendidikan Sekolah Dasar Muhammadiyah

Sutama, S, (Unknown)
Hasthanti, Sri Walji (Unknown)

Article Info

Publish Date
07 Jan 2019

Abstract

This study aims to describe the marketing mix of educational services at Muhammadiyah Plus Elementary School in Salatiga City which consists of products,prices, locations, promotions, human resources, physical evidence, and the learningprocess. This research was conducted using qualitative methods. Data is obtainedfrom the results of interviews directly to the speakers, environmental observationsthat support research, study documentation. This study uses a flow analysis model.Marketing education services are promotional activities regarding products, prices,locations, physical evidence / school infrastructure, and the process of schoolactivities carried out by people / human resources.

Copyrights © 2018




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Journal Info
Manajemen Pendidikan
Website

Abbrev

jmp

Publisher

Universitas Muhammadiyah Surakarta

Subject

Education Other

Description

Manajemen Pendidikan is open-access and peer-reviewed scholarly online journal managed by Department of Master of Education Management, Universitas Muhammadiyah Surakarta and published by Muhammadiyah University Press (MUP). This Journal is published twice a year (June and December). The journal ...