Creativity plays an important role in everyday life. The main basis for the emergence of creativity is the use of existing knowledge imaginatively (creatively) to produce a new, unusual, and useful product. Interpretation of a problem in a new and different way (restructuring) and incubation is an additional basis for the emergence of creativity. The Synectics model is designed based on two main strategies: (1) Designing something (problem, idea, product) that has been previously known to be something new; and (2) Creating something new becomes more known and meaningful.
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