Jurnal Manajemen Bisnis Krisnadwipayana
Vol 6, No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS LAYANAN JASA DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. BUKITAPIT BUMI PERSADA

Donny Dharmawan, MM. (Fakultas Ekonomi Universitas Krisnadwipayana)
Melya Fitriana (Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana)



Article Info

Publish Date
10 Jun 2018

Abstract

PT. Bukitapit Bumi Persada is one of the first local companies in the field of oil and gas industry services in Indonesia. One of the advantages is, 100% percent locally owned and utilization of local resources, so that PT. Buktapit Bumi Persada is able to compete with other foreign companies. PT. Bukitapit Bumi Perasada currently serves not only local oil companies (Pertamina), but also has completed several projects with other oil companies. This study aims to analyze the effect of service quality and price policy on customer satisfaction at PT Bukitapit Bumi Persada. The population and sample of the research were 31 clients and the technique used in the research was non probability sampling with saturated sampling. The results showed that service quality and pricing policies affect customer satisfaction PT. Perasada Earth Bukitapit.

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Journal Info

Abbrev

JMBK

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat ...