Jurnal Ilmiah Inovasi
Vol 18 No 2 (2018): Agustus

Penerapan Analisa SWOT dan AHP dalam Perencanaan Strategi Pemasaran Kopi Bubuk PDP Kahyangan Jember

Naning Retnowati (Unknown)
Dhanang Eka Putra (Unknown)

Article Info

Publish Date
28 Dec 2018

Abstract

This paper  employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic marketing planning for powdered coffee product in PDP Kahyangan Jember. SWOT analysis identified internal and external factors which are prioritized by expert in marketing strategy by means of AHP. Results indicate that cost advantage, market expansion and material management were the best marketing strategy that could have been implemented.  

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Journal Info
Jurnal Ilmiah Inovasi
Website

Abbrev

jii

Publisher

Politeknik Negeri Jember

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Other

Description

The Journal contains the original article of the research related to the problem areas of Agricultural Production, Animal Production, Agribusiness Management, and Agricultural Technology. ...