Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli

Kristi, Chikita Y.
Kurniawati, Masmira

Arthavidya Jurnal Ilmiah Ekonomi
Vol 21, No 1 (2019)

This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.