Articles
<![CDATA[Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli ]]>
<![CDATA[Kristi, Chikita Y.]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Arthavidya Jurnal Ilmiah Ekonomi Vol 21, No 1 (2019) ]]>
Publisher : <![CDATA[Arthavidya Jurnal Ilmiah Ekonomi ]]>
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<![CDATA[This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.]]>
<![CDATA[Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli ]]>
<![CDATA[Kristi, Chikita Y.]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Arthavidya Jurnal Ilmiah Ekonomi Vol 21 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Wisnuwardhana ]]>
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DOI: 10.37303/a.v21i1.117
<![CDATA[This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.]]>
<![CDATA[Anticipated Regret in the Purchase of Secondhand and Counterfeit Product ]]>
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v10i2.18537
<![CDATA[The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This research identifies how anticipated regret affects consumer choice between two risky buying decisions, which are counterfeit product and secondhand product. This research also investigates whether perceived risk mediates the effect of anticipated regret on consumers’ choice. Experimental design is used with 120 participants. The result of the analysis shows that anticipated regret significantly affects perceived risk, anticipated regret has negative significant effect toward purchase intention, and perceived risk also negatively affect purchase intention. The bootstrap results indicate that perceived risk mediates the effect of anticipated regret on consumers’ choice. Managerial implications and suggestions for future research then will be delivered.]]>
<![CDATA[PENGARUH DESTINATION IMAGE DAN SUBJECTIVE NORM TERHADAP BIAT BERKUNJUNG WISATA SUNAN AMPEL SURABAYA ]]>
<![CDATA[Ramadhani, Sintesa Aulia]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 3, No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v3i2.2006
<![CDATA[One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords: Image destination; Subjective norm; intention to visit]]>
<![CDATA[Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention ]]>
<![CDATA[Kharisma, Fresha]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 9, No 1 (2021) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v9n1.p10-18
<![CDATA[The increase in internet users encourages endorsers to market a product to shift to online media such as Youtube. The use of the online media Youtube by endorsers creates a unique attraction and can encourage consumers to make purchases. The purpose of this study is to determine the factors that need to be considered by marketers in marketing their products so that they can achieve a high level of consumer purchase intention. This research uses a quantitative survey method by distributing 210 questionnaires to Youtube viewers who have seen Atta Halilintar and know AHHA fashion products. Testing using structural equation models (SEM) shows the factors influencing consumer purchase intentions. The results show attitude homophily has a significant effect on endorser credibility. Attitude homophily, social attractiveness, and self-disclosure significantly affect parasocial interaction. Relationship with endorser credibility also has a significant impact on purchase intention. Social relationships have a significant effect on parasocial interactions. Interaction has a significant effect on Atta Halilintar's audience's purchase intention. This study implies that the endorsers who have the personality, credibility, and parasocial interactions that the audience likes will influence their purchase intention.]]>
<![CDATA[Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya ]]>
<![CDATA[Ramadhani, Sintesa Aulia]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 3 No 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v3i2.2006
<![CDATA[One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit]]>
<![CDATA[Pengaruh destination image dan subjective norm terhadap biat berkunjung wisata sunan ampel surabaya ]]>
<![CDATA[Ramadhani, Sintesa Aulia]]>;
<![CDATA[Kurniawati, Masmira]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v3i2.2006
<![CDATA[One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords:Â Image destination; Subjective norm; intention to visit]]>
<![CDATA[Pengaruh Kualitas Website Dan Dimensi Kepribadian Big Five Terhadap Pembelian Impuls Online Dengan Promosi Penjualan Sebagai Variabel Moderasi “Studi Pada Shopee” ]]>
<![CDATA[Laily Ramadhani]]>;
<![CDATA[Masmira Kurniawati]]>;
<![CDATA[Sari Puji Rahayu]]>
<![CDATA[ JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 6, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Jember ]]>
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DOI: 10.32528/jmbi.v6i2.3169
<![CDATA[Penelitian ini bertujuan untuk mengeksplorasi pengaruh kualitas website dan dimensi kepribadian big five terhadap pembelian impuls online yang di moderasi oleh promosi penjualan. Peneliti menitikberatkan website e-commerce pada Shopee sebagai objek penelitian, karena melihat dari jumlah kunjungan yang lebih tinggi jika dibandingkan dengan e-commerce lainnya. Penelitian ini menggunakan kuesioner lima poin skala Likert sebagai metode pengumpulan data. Kuesioner disebar melalui online, dengan kriteria responden yang menggunakan website Shopee, pernah melakukan pembelian melalui website Shopee, dan mengetahui adanya program flash sale di Shopee. Hasil penelitian ini selanjutnya diolah dan dianalisis dengan teknik statistik Partial Least Square (PLS-SEM). Hasil penelitian menunjukkan bahwa kualitas website Shopee memiliki pengaruh positif terhadap pembelian impuls online. Kemudian kepribadian konsumen agreeableness, neuroticism, dan openess to experience berpengaruh positif terhadap pembelian impuls online, sedangkan kepribadian konsumen conscientiousness berpengaruh negatif terhadap pembelian impuls online. Promosi penjualan (flash sale) memiliki pengaruh positif terhadap pembelian impuls online dan memperlemah hubungan antar kualitas website dengan pembelian impuls online.]]>
<![CDATA[Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior ]]>
<![CDATA[Cecia Rahmadanty]]>;
<![CDATA[Masmira Kurniawati]]>
<![CDATA[ Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 3 (2015) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/jmtt.v8i3.2735
<![CDATA[A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.]]>
<![CDATA[Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi ]]>
<![CDATA[Mentari Septynaputri Widodo]]>;
<![CDATA[Masmira Kurniawati]]>
<![CDATA[ Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/jmtt.v13i2.14483
<![CDATA[The increase in internet users has made marketers move to online media. The existence of adertisements in online media has the potential to disturb consumers and cause them to avoid advertising. The purpose of this study is to find out the factors that marketers need to pay attention to in marketing their products so that the level of advertising avoidance is low. This study uses a quantitative survey, by distributing 200 questionnaires to Instagram users who have seen paid advertisements. This study uses SEM analysis techniques with the results showing that the level of ad relevance is one of the important things that must be considered by marketers, while the level of ad salience has no effect on advertising avoidance. The results also indicate the effect of ad relevance and ad salience towards advertising avoidance. The results of this study suggest that marketers need to pay attention to the level of relevance of advertisements with their users in making advertisements and also pay attention to the level of disruption of advertising by creating ads that do not interfere with someone's attention in conducting online activities.]]>
