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All Journal Arthavidya Jurnal Ilmiah Ekonomi
Kristi, Chikita Y.
Arthavidya Jurnal Ilmiah Ekonomi
Economics, Econometrics & Finance

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Pengaruh Nama Merek Pada Nilai Pelanggan Serta Implikasinya Terhadap Citra Daerah Dan Niat Beli Kristi, Chikita Y.; Kurniawati, Masmira
Arthavidya Jurnal Ilmiah Ekonomi Vol 21, No 1 (2019)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This paper intends to analyze the effect of brand name on customer perceived values and implications for regional images and purchase intention. Simple linear regression is applied as a technique for its data analytical. This research observed 223 respondents. The results of a positive significant relationship between customer perceived value to regional images, and customer perceived value and regional images to purchase intention. Keyword: Brand name, customer perceived values,regional images and purchase intention.
Co-Authors Masmira Kurniawati, Masmira