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Evandro Adolf Willem Manuputty
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PUSAT PENELITIAN DAN PENGABDIAN MASYARAKAT JL. Ir. M. Putuhena, Wailela-Rumahtiga, Ambon Maluku, Indonesia Kode Pos: 97234
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INDONESIA
Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Published by Politeknik Negeri Ambon
ISSN : 23029560     EISSN : 25974599     DOI : 10.31959
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Yth Pengelola Garuda Kami Editor Jurnal maneksi memohon agar nama jurnal kami disesuaikan dengan nama jurnal yang ada di ISSN Brin dari Jurnal Maneksi menjadi Jurnal Maneksi (Management Ekonomi Dan Akuntansi), karena hal ini menjadi masukan ketika kami mengajukan akreditasi jurnal kami. Atas bantuan dan kerjasamanya, kami ucapkan terima kasih Editor
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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Search results for , issue "Vol. 13 No. 4 (2024): Desember" : 68 Documents clear
Pengelolaan Corporate Social Responsibility (CSR) Pada Program The Gade Clean And Gold Sebagai Upaya Meningkatkan Pendapatan Masyarakat Dengan Mengurangi Sampah Di Kota Ambon: (Studi Kasus Pada PT. Pegadaian Kantor Area Ambon) Basuki, Ferry Hendro; Liptiay , Janes R
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2298

Abstract

Social and environmental issues have gained attention from business actors due to their potential impact on the environmental ecosystem and the company's image in the eyes of investors. Corporate Social Responsibility (CSR) is a company's commitment to creating a positive impact on the environment and the surrounding community. High waste production and lack of coordination in waste management have led to serious health and environmental problems. This study aims to understand the planning, implementation, and effectiveness of The Gade Clean and Gold Program. This research uses a qualitative method with a case study approach. Data collection is done through interviews, observations, and documentation. The data analysis methods used are data reduction, data presentation, and drawing conclusions. Triangulation is used to test the validity of the data. Based on the research results, program planning focuses on empowering and educating the community to be environmentally conscious. In the program implementation, the lack of communication regarding facilities and infrastructure, as well as the absence of a well-structured organization in the waste bank, hinder operational activities. The effectiveness of the program creates positive awareness among the community regarding waste management, and the benefits of waste separation can increase income through gold savings. Keyword: Green Economy,CSR Management,The Gade Clean and Gold, Income
Analisis Efektivitas Social Media Marketing Dan Variasi Produk Terhadap Keputusan Pembelian Sepatu Lokal PVN (Studi Kasus Pada Pengguna PVN Di Karawang) Nuraini, Neni; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2332

Abstract

This study aims to analyze the effectiveness of Social Media Marketing and Product Variety on Purchasing Decisions for PVN local shoes. The method used is a quantitative approach with the population being people who live in Karawang Regency and actively use or know the PVN Shoes brand, the sample taken is 100 people. The type of data is primary data taken directly from respondents' answers through a questionnaire with a Likert scale. Data validity testing is carried out through the Stuctural Equation Modeling (SEM) method using Partial Least Square (PLS) or SEM - PLS. The model equations analyzed are the Measurement Model (Outer Model) and the Structural Model (Inner Model). The test results state that the Social Media Marketing and Product Variety variables effectively influence Purchasing Decisions.
Efektifitas Model Aida Sebagai Strategi Pemasaran Dan E-Wom Untuk Mempengaruhi Minat Beli Konsumen Di Era Digital: (Studi Kasus Pada Produk Hanasui) Mulyati, Hana Putriana; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2340

Abstract

Creativity in creating advertisements that will be posted on social media is considered important to attract the attention of the audience in looking for more information about the product, so that the audience wants to purchase the product. The aim of this research is to determine the level of effectiveness of the AIDA model as a marketing and e-WOM strategy to influence consumer buying interest in the digital era. This research uses a quantitative approach with a questionnaire as a research instrument. Researchers distributed questionnaires to Hanasui product users. The primary data obtained was then analyzed using the SEM-PLS method using the Smart-Pls 4.0 software. Based on the tests that have been carried out, the results obtained show that the AIDA and e-WOM models have a positive and significant effect on consumer buying interest in the digital era. The AIDA model as Hanasui's digital marketing strategy has also been effective in building consumer interest and interest in making purchases.  Keywords: AIDA Model;  e-WOM;  interest buying
Efektivitas Strategi Non – Celebrity Endorsement Dan Membentuk Brand Image Dalam Mempengaruhi Keputusan Pembelian Konsumen Pada UMKM Tiebymin Nurjannah, Ratih; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2357

Abstract

In this highly competitive age, consumers are often impacted by widespread advertising. There are many factors that can influence the successful implementation of a non-celebrity endorsement strategy. One of the factors is how the right endorser is selected by MSMEs and how the message conveyed can be understood by consumers. This forms a good brand image in the minds of consumers, which in turn influences the purchase decision of the product. The study with quantitative research involved the participation of 100 respondents and applied the SEM analysis method using the SmartPLS 4.0 tool. Tests include measurement model test, structural model test, and hypothesis testing. The results of this study show that in the validity and reliability tests, the variables of non-celebrity endorsement (X1), brand image (X2), and purchase decision (Y) are considered valid and reliable because all values meet the predetermined standards. The R-Square of non-celebrity endorsement (X1), brand image (X2), and purchase decision (Y) shows that the effect is moderate, which is 51.5%. Therefore, the results of this study say that the non-celebrity support strategy and forming a brand image can influence the purchasing decisions of Tiebymin MSME consumers
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Suku Dinas Sosial Jakarta Timur Pratiwi, Sevia Restu; Sari, Imelda
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2418

Abstract

Suku Dinas Sosial is responsible for providing services, supervision, and control (P3S) to solve social problems of people who have physical or mental limitations, so employees must work with high sensitivity and serve wholeheartedly. The purpose of this study is to determine the effect of work discipline (X_1) and work environment (X_2)on the performance of employees (Y) of Suku Dinas Sosial. In this study, a quantitative approach was used with questionnaire data collection techniques to obtain primary data for employees. The sample is 60 employees using the slovin technique. The results of this study found that work discipline (X_1) had a positive and significant effect on employee performance (Y) with a value of T_hitung4,525 >T_tabel2,002 with a level of significance 0,000 < 0,05. Partially, the work environment variable (X_2) has a positive and significant effect on employee performance (Y) with a value of T_hitung 4,757 >T_tabel 2,002 with a level of significance 0,000 < 0,05. Simultaneously the variables of work discipline (X_1) and work environment (X_2)have a positive and significant effect on employee performance (Y) with a value of F_hitung47,083 >F_tabel 3,16 with a level of significance 0,000 < 0,05.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Pegawai pada Kantor Pusat Pelatihan Kerja Daerah (PPKD) Jakarta Timur Putri, Selviana Riski Rahma; Purnomo, Martinus Wahyu
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2420

Abstract

This study aims to determine the effect of leadership style and work environment on employee performance at the East Jakarta Regional Job Training Center (PPKD) Office both partially and simultaneously. This research uses a quantitative approach with associative methods. Data collection techniques using observation, questionnaires and literature studies. The number of samples in this study were 53 respondents and the data were processed using the SPSS.21 application. The results showed that leadership style partially had a positive and significant effect on employee performance, as evidenced by the T test obtained from the t value of 4,081> greater than t table 2,00856 and a significance value of 0,000 < smaller than 0,05. The work environment partially has a positive and significant effect on employee performance, as evidenced by the results of the T test obtained from the t value 3,364> greater than t table 2,00856 and a significance value of 0,001 < smaller than 0,05. Then the leadership style and work environment simultaneously have a positive and significant effect on employee performance. This is evidenced based on the results of the F test obtained from the calculated f value of 33,518> greater than f table 3,18 and a significance value of 0,000 < smaller than 0,05.
Efektivitas Pemanfaatan Teknologi Informasi dalam Sistem Penagihan Mega Distributor di PT Semen Indonesia (Persero) Tbk Zahirah, Aishwarya Shafa; Vendy, Vicky
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2515

Abstract

This research aims to evaluate information technology's effectiveness in the Mega Distributor billing system, a business model with a centralized sales mechanism focusing on the billing process from the Operating Company (OpCo) to PT Semen Indonesia (Persero) Tbk. The use of information technology is the adoption of paperless in the Mega Distributor billing system, known as MD Paperless. This research uses a qualitative approach with a case study method conducted at PT Semen Indonesia (Persero) Tbk. The primary and secondary data were obtained through observation, documentation, and interviews with five informants. The results of this research show that the implementation of MD Paperless increases time efficiency and reduces operational costs. The risk of human error in the billing process is also significantly reduced. However, the implementation of MD Paperless has an obstacle, namely the existence of system problems from external parties. However, the company overcame these obstacles using a temporary manual scheme.
Dampak Struktur Modal dan Tata Kelola Perusahaan Terhadap Nilai Perusahaan Budiadnyani, Ni Putu; Azizah, Wafid; Dewi, Putu Pande R. Aprilyani
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2516

Abstract

Firm value is a crucial metric that reflects a company's performance and influences investor perceptions. This study aims to investigate the impact of capital structure and corporate governance on the firm value of food and beverage companies listed on the Indonesia Stock Exchange. This study used data from food and beverage companies in 2018 and 2021, with the sample determined through purposive sampling. Data analysis was conducted using multiple regression tests. The findings contribute to the understanding of how capital structure and corporate governance mechanisms, such as the audit committee and board of commissioners, can influence the value of companies in the food and beverage industry in Indonesia. The results of this study provide valuable insights for company management, investors, and policymakers in the food and beverage sector, highlighting the importance of optimizing capital structure and strengthening corporate governance practices to enhance firm value.
Pengaruh Financial Distress, Deferred Tax Expense Dan Debt Policy Terhadap Tax Avoidance Melani, Nur De Afni; Ferdiansyah, Ferdiansyah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2527

Abstract

One way to achieve tax retention is through tax avoidance, which is a legal reduction in the tax burden and avoids conflicts with tax regulations. This study aims to analyze the influence of financial distress, deferred tax expense and debt policy on tax avoidance. The sample used in this study was 9 property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022 using multiple linear regression using purposive sampling techniques. The data used in this study is secondary data in the form of financial statements from each company that has been used as a research sample. The results of this study show that Financial Distress has no effect on Tax Avoidance, Deferred Tax Expense has an effect on Tax Avoidance, Debt Policy has no significant effect on Tax Avoidance, and simultaneously Financial Distress, Deferred Tax Expense and Debt Policy have an effect on Tax Avoidance
Flypaper Effect Pada Dana Alokasi Umum, Dana Bagi Hasil Dan Pendapatan Asli Daerah Terhadap Belanja Daerah Pemerintah Provinsi Di Indonesia Abrar, Naufal Muhammad Fajari; Masnila, Nelly; Dwitayanti, Yevi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2541

Abstract

Examining how the Flypaper Effect, the General Allocation Fund, the Revenue Sharing Fund, and Regional Original Income affect regional expenditure in Indonesian provinces was the primary goal of this study. The researchers in this study used purposive sampling to choose 22 out of 38 provinces in Indonesia for their investigation. The research included the years 2019 through 2022. The investigation's secondary data sources were compiled using the documentation technique. Data from the "Provincial Government Financial Report Audit Results" is specifically referenced in the budget realization report. For further information, see the official website at http://e-ppid.bpk.go.id. The multiple regression analysis method employed in this research is IBM SPSS 26. General allocation, revenue sharing, and regional original income all have a role in shaping regional spending, according to the research. Lower coefficients are associated with local revenue compared to the General Allocation Fund and Revenue Sharing Fund. Finally, the Flypaper Effect has an impact on the provincial governments of Indonesia.

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