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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 235 - 362" : 12 Documents clear
ANALYZING FACTORS THAT DRIVE CONSUMER PURCHASE DECISION OF PRODUCT AT HYPERMART MANADO Janice, Dauhan; Saerang, David P. E; Pandowo, Merinda
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 235 - 362
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.16 KB) | DOI: 10.35794/emba.v5i2.15621

Abstract

ABSTRACT: The growth of hypermarket business is enormously fast in Indonesia. Being an original Indonesian hypermarket retailer, Hypermart was able to compete with foreign retailers and become number one with its presence in more than 60 cities across the country. This research is aimed to identify the factors that drive consumer purchasing on Hypermart Manado using Factor Analysis for data reduction that summarizes the observed factors. The population observed is consumers of Hypermart Manado with 100 respondents as the sample size. The result of this study shows that good location, discount, and brand image are three most dominant out of seventeen factors tested. The recommendations for the company are to keep in mind a strategic location when opening new branches, offer discount to attract more purchases and maintain a good brand image, because these three factors are what drive consumer purchase decision in Hypermart Manado. Keywords: hypermarket, retail business, consumer purchase decision
THE EFFECT OF ADVERTISING, PERCEIVED QUALITY AND BRAND AWARENESS ON CONSUMER PURCHASE INTENTION (CASE STUDY: ADIDAS SPORT SHOES) Laluyan, Wanda Nadya; Pangemanan, Sifrid S.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 235 - 362
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.062 KB) | DOI: 10.35794/emba.5.2.2017.15553

Abstract

ABSTRACT: Sports as needs, which is read by the companies manufacturers who produce a sport shoes product. In Indonesia, the competition in footwear industry is getting tight and variety. It makes so much many shoes retail opened and developing. With that situation, the companies are trying to create a variety shoes and trying to adding new value on their product to keep their customer and getting new consumers and of course to make them still survive in the market. The aims of this study are to analyze the effect of Advertising, Perceived Quality and Brand Awareness on Consumer Purchase Intention of Adidas Sport Shoes. This research is causal type of research which uses primary data obtained through questionnaires and uses multiple regression analysis. The population observed is people in Manado who have used Adidas Sport Shoes with 100 respondents as the sample size.Keywords: Advertising, Perceived Quality, Brand Awareness, Consumer Purchase Intention

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