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Journal of Management Review
Published by Universitas Galuh
ISSN : 25804138     EISSN : 2579812X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of ManagementReview is a scientific journal in the field of management in widely spectrum broad but focus on management science that aims to accommodate for writers such as lecturer, students, researchers and practitioners to share their scientific experience both theoretically and practically. ManajementReview journal published by the Master of Management studies program, Graduate Program of Universitas Galuh Ciamis. Published on Bahasa Indonesia and English, publication three times in one year in January, May and October (1 volume consists of 3 numbers) every year.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 9, No 5 (2025): Journal of Management Review" : 5 Documents clear
the impact of promotional activities on decisions related to mobile purchases dewi, lati sari
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

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Abstract

The research objectives at Gema Store Cellular Graphic Ciawi were to investigate: 1) The impact of promotions conducted by Gema Cellular Graphic Ciawi; 2) Purchase decisions at Gema Cellular Graphic Ciawi; 3) The effect of promotions on purchasing decisions at Gema Cellular Graphic Ciawi. The research employed a descriptive method, utilizing both primary and secondary data. Simple regression was the chosen analysis tool. The findings indicate that: 1) Promotions at Gema Graphic Cellular Ciawi Stores have a positive impact; 2) Purchase decisions at Gema Graphic Cellular Ciawi Store are favorable; 3) The influence of promotions on purchase decisions at Gema Graphic Cellular Ciawi Stores is quite strong; 4) The hypothesis test results show a significance level of 5%, confirming that promotion significantly affects purchasing decisions at Gema Graphics Cellular. The coefficient value for Promotion Determination on Purchasing Decisions is 28.8%, with the remaining 71.2% influenced by unexplored factors. Keywords: Promotion, Purchase Decision.
STRATEGI PENGEMBANGAN USAHA DALAM MENINGKATKAN PENJUALAN PADA RUMAH MAKAN SAWAH UJUANG DI KOTO GADANG GUGUAK, KECAMATAN GUNUNG TALANG, KABUPATEN SOLOK Amriani, Tiwi Aprilia
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

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Abstract

Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan usaha untuk meningkatkan penjualan pada rumah makan Sawah Ujuang. Metode penelitian yang digunakan adalah kualitatif, Dengan pengumpulan data melalui wawancara, observasi dan Dokumentasi. Informan penelitian ini adalah pemilik Rumah Makan Sawah Ujuang, keluarga pemilik, karyawan dan pelanggan Rumah Makan Sawah Ujuang, kemudian dianalisis dengan menggunakan metode analisis SWOT. Hasil penelitian menunjukkan bahwa strategi pengembangan Rumah Makan Sawah Ujuang untuk meningkatkan penjualan adalah dengan mempertahankan keunggulan dan peluang atau strategi S-O. Kekuatan dan peluang tersebut terletak pada popularitas rumah makan Sawah Ujuang dan memiliki basis pelanggan atau pelanggan tetap yang dapat terus membuka cabang baru di lokasi lain, serta meningkatkan dan mempertahankan menu favorit yang selalu digemari pelanggan untuk menjaga loyalitas pelanggan.
ANALISIS STRATEGI BERSAING BERBASIS BISNIS SYARIAH PADA RUMAH MAKAN MINANG MAIMBAU DI NAGARI AIA GADANG KECAMATAN PASAMAN KABUPATEN PASAMAN BARAT Amelia, Amelia; Martilova, Novera
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

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Abstract

The aim of this research is to find out what the Sharia Business Based Competitive Strategy is at the Minang Maimbau Restaurant in Nagari Aia Gadang, Pasaman District, West Pasaman Regency and to find out the obstacles and solutions faced by the Minang Maimbau Restaurant in Implementing the Competitive Strategy. This research uses qualitative research methods, while the data analysis method used is SWOT analysis, where information is collected through documentation. The Minang Maimbau restaurant is a case study for this research. The owner of the Minang Maimbau restaurant and consumers and employees are the sources of information for this research. From the results of the SWOT matrix research, it is known that Minang Maimbau restaurants must maximize service improvement by utilizing technology and maintaining quality taste at affordable prices in order to retain existing consumers. The competitive strategy carried out by Minang Maimbau Restaurant is improving facilities and infrastructure, adding product innovation, establishing cooperative relationships with Gofood services. The obstacle faced by Minang Maimbau Restaurant in implementing a competitive strategy is the frequent turnover of employees which results in instability in service and the difficulty of maintaining customer loyalty.
PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PELANGGAN BELANJA ONLINE (STUDI PADA MASYARAKAT NAGARI BATUHAMPAR KECAMATAN AKABILURU) Anada, Aprilia Dwi; Harfandi, Harfandi
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

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Abstract

This research is based on problems that occur in the Nagari Batuhampar Community, Akabiluru District who do online shopping, where there is the behavior of people who make sudden purchases, but the goods purchased are not necessarily needed, there are people who make purchases without thinking about the benefits of the products purchased and the public regrets after making a purchase. This research method uses quantitative research where the data in this research is collected through questionnaires. The population in this research is the people of Nagari Batuhampar who have made purchases while shopping online at the marketplace/online shop, the exact number of which is not known. The sampling technique used the lemeshow formula, totaling 96 respondents. Data processing uses statistical tests which are processed using SPSS version 27. A substantial effect of hedonic shopping value on impulse buying is observed in the Nagari Batuhampar community, Akabiluru sub-district, according to research findings (thitun 13.311>ttable 1.661 and a significance value of 0.000 indicates that shopping lifestyle significantly affects impulse buying.3) The influences of hedonic shopping value and shopping lifestyle on impulse buying are statistically significant (ttable 1.661, p < 0.05, fcount 104.396).the 3.09 ftable
PENERAPAN STRATEGI MARKETING MIX DALAM UPAYA PENINGKATAN TARGET PENDAPATAN PERUSAHAAN (Studi Kasus PT Sun Life Financial Syariah Cabang Medan) siregar, rizky kurnia
Journal of Management Review Vol 9, No 5 (2025): Journal of Management Review
Publisher : Magister Manajement Studies Program

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Abstract

ABSTRACT The research was conducted to see and find out how the marketing mix was implemented by PT. Sun Life Financial Sharia in an effort to increase the income rate obtained by the company. The research conducted is field research where research is carried out to clarify the compatibility between theory and practice. PT Sun Life Financial Syariah Medan Branch implements a marketing mix (Mix Marketing) using product, price, place, promotion, people, process, physical evidence (7P). The marketing mix strategy is designed in an integrated manner to produce the desired response in the target market which includes product, price, place, promotion, people, process, physical evidence (7P). The type of research used in this study is field research where research is carried out to clarify the compatibility between theory and practice. Data is obtained through literature, articles, journals and sites on the internet related to the author's research. From the results of the study, it was concluded that the implementation of a marketing mix strategy can increase the company's target opinion. ABSTRAK Penelitian dilakukan guna melihat serta mengetahui bagaimana penerpan marketing mix yang dilakukan oleh PT. Sun Life Financial Syariah dlam upaya peningkatan targer pendapatan yang didapat perusahaan .Penelitian yang dilakukan ialah penelitian lapangan (field research) dimana penelitian dilakukan guna memperjelas kesesuaian antara teori dan praktek. PT Sun Life Financial Syariah Cabang Medan meneraapkan bauran pemasaran (Mix Marketing) dengan menggunakan product, price, place, promotion, people, process, physical evidence (7P). Strategi bauran pemasaran dirancang secara terintegrasi untuk menghasilkan respon yang diinginkan dalam pasar sasaran yang mencakup product, price, place, promotion, people, process, physical evidence (7P). Jenis penelitian yang digunakan dalam penelitian ini yaitu penelitian lapangan (field research) dimana penelitian dilakukan guna memperjelas kesesuaian antara teori dan praktek. Data diperoleh melalui literatur, artikel, jurnal dan situs di internet yang berkenaan dengan penelitian penulis. Dari hasil penelitian disimpulkan bahwa penerapan strategi marketing mix dapat meningkatkan target pendapatn perusahaan.

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