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INDONESIA
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol. 9 No. 2 (2024): September" : 16 Documents clear
Exploring Customer Relationship Management to Enhance the Loyalty of Customers in Online Fashion Commerce Rohman, Fatchur; Triangga, Bigraf; Hairul, Riandika Noval
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5974

Abstract

The objective of the current study is to develop a conceptual framework that could explain the role of customer relationship management in enhancing the loyalty of customers to online fashion commerce platforms (websites or mobile apps). An explanatory research design was conducted to achieve the objective of the current research. A total of 235 samples from online fashion commerce in Indonesia participated via offline and online surveys. The collected data was analyzed using SEM-PLS. Three validation steps were utilized: outer model analysis, inner model analysis, and hypothesis testing. The results of the outer model analysis confirmed that all the items used to measure each of the variables in the model were a good fit. In addition, the results of the inner model analysis also validated the robustness of the proposed conceptual framework in explaining the relationships between the variables. The first key finding of the current research is that a seamless shopping experience does not directly influence the loyalty of online fashion commerce customers. However, interesting results were found regarding the role of customer trust and customer satisfaction in this relationship. These two variables fully mediated the influence of a seamless shopping experience on customer loyalty.
The Influence of Executive Leadership Competencies, Organizational Commitment, and Work Environment on PT.PLN Nusantara Power Surabaya's Utilization on the Ellipse ERP Information Systems and Performance of Employees Musriha, Musriha; Syarofah, Siti; Qomari, Nurul; Luthan, Helin
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6121

Abstract

Bureaucratic reforms launched by the government are manifested in the form of regulations or policies that must be implemented by all government agencies under the ministry. One form of this policy is the implementation of the integrity zone and the standardization of human resources as a strategic plan which is realized in the form of a competency gap analysis. This study aims to measure compliance behavior, level of complexity, clarity of organizational goals, and level of employee participation in competency gap analysis and implementation of the integrity zone. This descriptive quantitative research takes employee sampling through saturated sampling technique and data analysis is measured through path analysis. The results of the analysis prove the value of t = 2.166; p=0.034 (p<0.05), which proves that there is an effect of the level of compliance on the competency gap; t value = -0.399; p=0.691 (p>0.05) the effect of the level of program complexity on the competency gap was not proven and the value of t = 12.835; p = 0.000 (p <0.05) proves that there is an effect of the competency gap on the implementation of the integrity zone. Competency gap analysis and employee participation levels are classified as being more capable of contributing to the implementation of the integrity zone at the Surabaya Industrial Research and Standardization Institute.
Exploration of The Relationship Between Entrepreneurship Education and Product Innovation in The MSME Environtment Siswati, Aris; Suryo Parkoso, R. Agung; Purnami Restu Suwondo, Juwita
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6209

Abstract

This study examines the impact of entrepreneurial education level, business capital, business age, and workforce size on product innovation in SMEs in Malang City. Data were collected via questionnaires and analyzed using Partial Least Squares (PLS). Results indicate that all four variables positively and significantly affect product innovation. Entrepreneurial education, particularly technical skills and managerial abilities, provides a crucial foundation for innovation. Business capital, especially initial capital, supports innovation implementation, while business age shows that experience enhances SMEs' innovative capacity. Workforce size, particularly permanent employees, plays a vital role in innovation stability. The moderating effects of business capital, business age, and workforce size strengthen the relationship between entrepreneurial education and product innovation. Recommendations include improving access to capital, entrepreneurship training, and workforce stability support to enhance SMEs’ product innovation.
Enhancing SME’s Performance based on Innovation Culture, Innovation Capability, and Strengthened by the External Environment Indrawati, Nur Khusniyah; Alfathya, Atmaya Fitra
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6220

Abstract

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Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6541

Abstract

Penelitian ini bertujuan untuk menganalisis peran kepercayaan merek dalam memediasi pengaruh electronic word of mouth (e-WOM) dan gaya hidup hedonisme terhadap keputusan pembelian gawai bekas iPhone. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 mahasiswa Universitas KH. A. Wahab Hasbullah yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-WOM tidak berpengaruh langsung terhadap keputusan pembelian, namun berpengaruh secara tidak langsung melalui kepercayaan merek. Gaya hidup hedonisme memiliki pengaruh positif baik secara langsung maupun tidak langsung terhadap keputusan pembelian melalui kepercayaan merek. Kepercayaan merek terbukti menjadi mediator yang efektif dalam hubungan antara e-WOM dan gaya hidup hedonisme terhadap keputusan pembelian. Temuan ini mengimplikasikan bahwa penjual gawai bekas iPhone perlu memfokuskan strategi pemasaran pada pembangunan kepercayaan merek melalui pengelolaan ulasan online yang efektif dan mempertimbangkan aspek hedonis dalam strategi pemasaran mereka.
The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices: Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone Mahendri, Wisnu; Agustianingrum, Naning Farida
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.6344

Abstract

This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.

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