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INDONESIA
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Published by Universitas Islam Attahiriyah
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Vol 5 No 1 (2020)" : 23 Documents clear
PENGARUH KEUNIKAN PRODUK TERHADAP PEMBELIAN IMPULSIF TILLANDSIA DENGAN HARGA SEBAGAI VARIABEL INTERVENING DI GIOFLORIST Herwin, Herwin; Meliana, Vina
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to analyze the effect of product uniqueness on impulsive purchases with price variables as intervening variables Design/methodology/approach- Quantitative methods are used to explain the relationship between variables with multiple regression analysis.Findings- Product Unique Variables and Price Variables affect the Impulsive Purchase variable, the Price Variable affects the Impulsive Purchase variable. And the price variable is not an intervening variable between the Unique Product variable and the Impulsive Purchase variableImplication/Limitation - Then the company can prioritize the Product Uniqueness variable first because it provides the greatest influence compared to the price variable in creating Impulsive Purchases. Keywords: Product Uniqueness, price, Impulsive Buying, Tillandsia
ANALISIS KLASTER INDUSTRI PENGOLAHAN KARET DENGAN PENDEKATAN DIAMOND DI INDONESIA Erfit, Erfit; Putra, Dios Nugraha
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to look at the profile, SWOT analysis, institutional and policy aspects of the rubber processing industry cluster in Indonesia.Design/methodology/approach- This research is secondary data research with a qualitative approach. SWOT analysis is used to analyze data, so we get Strengths, Weaknesses, Opportunities, and Threats to formulate the next strategy. Findings- The results showed that Indonesia has a great potential for the development of the rubber processing industry, this is because Indonesia is the second-largest rubber producer in the world after Thailand. The development of rubber in Indonesia is broad and its production tends to increase every year during the period 2008 - 2017. Implications- Some institutions in the rubber processing industry in Indonesia are still dominated by farmer / joint groups, cooperatives, Gapkindo, APBI. These institutions have not yet played an optimal role in order to encourage the development of the rubber processing industry in partnership programs, plantation revitalization, replanting, and downstream agro-industry. Keywords: Industrial cluster, SWOT Analysis, Development Policy
KINERJA KARYAWAN: PERAN GAYA KEPEMIMPINAN DAN KEPUASAN KERJA Ritonga, Wier; Tun Ganyang, Machmed
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study aims to examine the relationship between leadership, job satisfaction, and employee performance. Design/methodology/approach- A total of 45 respondents were used as research samples through questionnaires. Data were analyzed using the path analysis approach with the help of the LISREL program. Findings- The results show that leadership has a positive and significant effect on job satisfaction and performance, and job satisfaction has also been shown to have a significant effect on performance. Implications-The results of this study suggest that managers put forward a democratic and supportive style to improve employee job satisfaction through providing opportunities to subordinates to provide ideas/suggestions in various decisions taken by the company, Keywords: performance, satisfaction, leadership style

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