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Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935
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Ekspektra: Jurnal Bisnis & Manajemen
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25496972     EISSN : 25493604     DOI : https://doi.org/10.25139/ekt.v6i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
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Search results for , issue "Vol 2, No 1 (2018)" : 14 Documents clear
Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri Purnomo, Hery; Riani, Lilia Pasca
Ekspektra : Jurnal Bisnis dan Manajemen Vol 2, No 1 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.509 KB) | DOI: 10.25139/ekt.v2i1.719

Abstract

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk mendapatkan barang yang mereka inginkan, dengan teknologi yang canggih seseorang bisa melihat barang-barang yang mereka inginkan dengan sistem online store. Tujuan penelitian ini untuk mengetahui pengaruh  adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping sebagai komponen hedonic shopping motives terhadap impulse buying dalam pembelian online store pada masyarakat Kota Kediri.  Penelitian ini menggunakan pendekatan kuantitatif. Metode pengambilan sampel menggunakan kombinasi teknik sampling snow ball dan purposive sampling dengan jumlah sampel 80 responden. Teknik analisis data yang digunakan yaitu analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi dan uji hipotesis dengan bantuan program SPSS for windows Versi 23. Hasil penelitian ini adalah secara parsial adventure shopping dan role shopping berpengaruh signifikan, dan social shopping, gratification shopping, idea shopping dan value shopping tidak berpengaruh signifikan terhadap impulse buying, sedangkan secara simultan adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping, secara bersama-sama berpengaruh positif signifikan terhadap impulse buying online store.Analysis of Hedonic Shopping Motives on Impulse Buying Online Store In Kediri CommunityAbstractThis study refers to the character of a person's hedonic shopping motives in making a spontaneous spending without thinking of its usefulness in the long run. Sometimes people who shop without going to the trouble to go to the store to get the goods they want, with sophisticated technology one can see the goods they want with the online store system. The purpose of this research is to know the influence of adventure shopping, gratification shopping, idea shopping, shopping role and value shopping as component of hedonic shopping motives to impulse buying in online store buying at Kediri community. This study uses a quantitative approach. The sampling method uses a combination of snow ball sampling technique and purposive sampling with a sample of 80 respondents. Data analysis techniques used are descriptive analysis, classical assumption test, multiple linear regression analysis, coefficient of determination test and hypothesis test with the help of SPSS for windows 23 version. The result of this research is partially adventure shopping and role shopping have significant effect, and social shopping , gratification shopping, idea shopping and value shopping have no significant effect on impulse buying, while simultaneously adventure shopping, gratification shopping, idea shopping, shopping and value shopping are together positively significant to impulse buying online store.
Kualitas Produk Sebagai Variabel Pemicu Utama Keputusan Pembelian Susu Formula SGM Eksplore di Kota Surabaya Rachmayanti, Irine; Ady, Sri Utami
Ekspektra : Jurnal Bisnis dan Manajemen Vol 2, No 1 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (764.628 KB) | DOI: 10.25139/ekt.v2i1.722

Abstract

Peningkatan pangsa pasar dari sebuah produk merupakan hal yang selalu ingin ditingkatkan oleh perusahaan. Berbagai strategi dilakukan perusahaan untuk mencapai maksud tersebut, diantaranya adalah pada kualitaas, desain produk dan daya Tarik iklan. Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas produk, Desain Kemasan Produk, dan Daya Tarik iklan terhadap keputusan Pembelian Susu SGM Ekslpore Surabaya. Analisis data menggunakan regresi linier berganda, koefisien determinasi berganda, uji F, dan uji t. Dengan menggunakn sampel sebesar 90 orang konsumen, Hasil penelitian menunjukkan bahwa Quality (X1), Desain Kemasan Produk (X2) dan iklan (X3) berpengaruh secara simultan terhadap Keputusan Pembelian (Y). Hasil penelitian ini juga menunjukkan bahwa kualitas produk dan daya Tarik iklan berpengaruh secara parsial terhadap keputusan pembelian, dengan kualitas product sebagai variabel yang berpengaruh dominan . Product Quality asTop Triggers Variable Purchasing Decisions Formula SGM eksplore in Surabaya AbstractIncreasing the market share of a product is the things you always wanted is enhanced by the company. Various strategies of the company to achieve this purpose, such as to the quality, product design and advertising Pull power. This study aimed to analyze the effect of product quality, Product Packaging Design, and Attractiveness of advertising on purchase decisions Milk SGM eksplore Surabaya. Analysis of data using multiple linear regression, the coefficient of multiple determination, F test and t test. Using a sample of 90 consumers, results show that the Quality (X1), Packaging Design Products (X2) and advertising (X3) simultaneously on the purchase decision (Y). The results also showed that the quality of products and advertising Pull partial effect on purchasing decisions, with product quality as the dominant influence variables.
Keputusan Berasuransi, Studi Demografi Dan Persepsional Lestari, Wiwik
Ekspektra : Jurnal Bisnis dan Manajemen Vol 2, No 1 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.892 KB) | DOI: 10.25139/ekt.v2i1.724

Abstract

Asuransi jiwa merupakan bentuk manajemen risiko yang sering  dilakukan oleh masyarakat. Terdapat beberapa faktor yang mempengaruhi keputusan berasuransi jiwa.Tujuan penelitian ini adalah untuk menentukan pengaruh demografis seperti gender, tingkat pendidikan, pendapatan serta persepsi risiko.Metode pengambilan sampel adalah purposive dan convenience. Dengan menggunakan uji beda rata-rata dan model persamaan structural, hasilnya menunjukkan bahwa tidak ada perbedaan keputusan kepemilikan asuransi jiwa berdasar demografis. Sementara itu, persepsi risiko terbukti mempengaruhi keputusan kepemilikan asuransi jiwa. Insurance Decisions, Study Demographics and PerceptionalAbstractLife insurance is a form of risk management that is often done by people. There are several factors that influence the decision of life insurance. The purpose of this study was to determine the influence of demographics such as gender, education level, income and risk perception. The sampling method is purposive and convenience. By using different test average and a structural equation model, the results showed that there was no difference of life insurance ownership decision based on demographics. Meanwhile, risk perceptions proved to influence the decisions of life insurance ownership
The Mediation Effect of Financing Mix on Investment Opportunity Set and Profitability Relationship Yuliani, Yuliani; Fuadah, Lukluk; Thamrin, Kms Husni
Ekspektra : Jurnal Bisnis dan Manajemen Vol 2, No 1 (2018)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (995.23 KB) | DOI: 10.25139/ekt.v2i1.740

Abstract

This study aims to provide empirical evidence about the effect of investment opportunity set (IOS) on profitability and the role of financing mix as mediating the influence of IOS on profitability. The type of research is explanatory research with survey method. The units of analysis aremedium indutrial’s company and large industrial’s companyin Palembang Citywhich the respondents areowner, financial manager and finance staff of 56 people. Collecting the data start from August to September 2017. Data type is primary through questionnaire. The method of data analysis is Partial Least Square (PLS). The research findings that IOS is not significant affect to profitability while financing mix acts as a perfect mediation of IOS influence on the profitability of industrial companies in Palembang City.Pengaruh Mediasi Bauran Pendanaan Terhadap Hubungan Set Peluang Investasi dan ProfitabilitasAbstrakPenelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh set kesempatan investasi (IOS) terhadap profitabilitas dan peran campuran pembiayaan sebagai mediasi pengaruh IOS terhadap profitabilitas. Jenis penelitiannya adalah explanatory research dengan metode survei. Unit analisis aremedium perusahaan indutrial dan perusahaan industri besar di Kota Palembang adalah responden, pemilik keuangan dan staf keuangan sebanyak 56 orang. Mengumpulkan data mulai dari bulan Agustus sampai September 2017. Jenis data adalah primer melalui kuesioner. Metode analisis data adalah Partial Least Square (PLS). Temuan penelitian bahwa IOS tidak berpengaruh signifikan terhadap profitabilitas sedangkan campuran pembiayaan berperan sebagai mediasi sempurna pengaruh IOS terhadap profitabilitas perusahaan industri di Kota Palembang.

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