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<![CDATA[Competitive Dynamics in Micro: Analysis of Perception About Competition in Unitomo Street Food Business ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.362
<![CDATA[The purpose of the study this is to explore small and micro businesses in their connections with competitors and the competitive force in the market. This study uses the information processing approach to examine three activities, scanning the competitive environment, the interpretation of competitive actions, and reactions based on that assessment. This research is motivated by the lack of competitiveness of micro businesses, especially those engaged in the culinary field. This study uses qualitative approach with phenomenological methods, in which researchers try to explain or reveal the meaning of a concept or phenomenon of experience based on the awareness that occurs in some individuals. In this study, researchers collect, summarize and interpret the data obtained, which is then processed back in order to obtain a clear, directed and thorough pictures of the problem which become the object of research. Phenomenological approach is used to analyze the original data collected from interview with the informant. Structural interpretation of the experience described by researchers in the description of the participants.]]>
<![CDATA[Implementation of Economic Value Added and Market Value Added Analysis as Valuation Tools of Invest Feasibility ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.360
<![CDATA[For the investors, financial statement is a benchmark of investors in assessing the company's performance. In fact, investors are not always receiving the accurate company's financial statements information and its levels of fairness are in doubt. The financial statement analysis with using financial ratios is not enough. The investors may need to use alternatives financial statement analyses techniques that reflect the actual company's performance. Therefore, both of the investors and the prospective can use Economic Value Added (EVA) and Market Value Added (MVA) analysis. With these technical analyses, the investors may know the company's performance where they are invested or to be used as a place to invest whether it has value added or not. With the results of these analyses, it is the expected for the investors to be more confident in making decision whether to buy, sell or hold the ownership in the company.]]>
<![CDATA[A Phenomenological Study of the Lived Experiences of the Generation X and Y Entrepreneurs ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.363
<![CDATA[This qualitative phenomenological approach examined the Generation X and Y cohorts in terms of their lived experience towards the entrepreneurial journey in Singapore, which can consequently fill empirical gap on entrepreneurship among generational cohorts of Asian entrepreneurs. The study sample comprised 15 generation X and 15 Y Singaporean entrepreneurs from 30 companies who identified their involvement in starting a business venture and in the day-to-day running of the business. Using NVIVO to cull down key components and ideas from the data, the study revealed that Generation X and Generation Y to have similar work attitudes, values and behaviours. The differences between the generations include differences in age, experience as well as obligations in life such as to one’s family. Further studies are needed to examine the differences of these cohorts in terms demographic, psychological and social variables to provide additional insights and identify contributing factors to successful entrepreneurial venture.]]>
<![CDATA[Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.364
<![CDATA[This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.]]>
<![CDATA[Model of Customer Value Approach for Improving Satisfaction of the Hospital Patients ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.365
<![CDATA[Health service is highly demanded by public therefore it need to be balanced with the development of health care providers. The development of health care provider plays important role in determining service satisfaction. Hospitals which are unable to provide excellent quality service will loss customer value trust which lead to customer dissatisfaction.The present study aims to examineimpact of service quality and confidence in the value of patientinrelated to patient satisfaction. The present study utilizes 100 patients of inpatient hospital clinic in Surabaya as respondents in which the daya is analyzed by using SEM analysis technique. The result shows that direct effect of service quality on satisfaction is smaller than the indirect effect of service quality on customer satisfaction through value. Furthermore, direct effect of trust on satisfaction is smaller than indirect effect of trust on satisfaction through customer value.]]>
<![CDATA[the Role of Marketing Intelligence and Marketing Architecture Based Technology Assist in the Development of Business on the Msmes Maount Bromo Probolinggo in East Java ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v7i2.366
<![CDATA[This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increase community economic welfare levels in the vicinity of micro and small and medium enterprises Mount Bromo Probolinggo East Java, empirically the economy in and around micro and small and medium enterprises probolinggo is still not optimal and the support of the government also has not been maximum attempts to help businesses on micro and small and medium enterprises around Gunung Bromo Probolinggo. Researchers attempting to help to resolve the problems of the economy in and around Mount Bromo by trying to examine the variables related to the smartphone technology-based marketing and technology based marketing design also in order to help the micro and small and medium enterprises can solve problems usahannya that there are still many obstacles. Researchers took samples around 100 people merchants who have micro and small and medium enterprises Business around Mount Bromo and using the methods of quantitative analysis and using the appliance AMOUS SAM analysis and location already determined around Mount Bromo, from a ) is expected to found a positive result against the business development of micro and small and medium enterprises and can help the sales profit level and can improve the level of technology used by entrepreneurs and increase the level of community welfare micro and small and medium enterprises Mount Bromo Probolinggo in East Java.]]>
<![CDATA[Implementation of Economic Value Added and Market Value Added Analysis as Valuation Tools of Invest Feasibility ]]>
<![CDATA[GS, Achmad Daengs]]>;
<![CDATA[Rahmansyah, Moch Rizaldy]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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Full PDF (281.471 KB)
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DOI: 10.25139/sng.v7i2.360
<![CDATA[For the investors, financial statement is a benchmark of investors in assessing the company's performance. In fact, investors are not always receiving the accurate company's financial statements information and its levels of fairness are in doubt. The financial statement analysis with using financial ratios is not enough. The investors may need to use alternatives financial statement analyses techniques that reflect the actual company's performance. Therefore, both of the investors and the prospective can use Economic Value Added (EVA) and Market Value Added (MVA) analysis. With these technical analyses, the investors may know the company's performance where they are invested or to be used as a place to invest whether it has value added or not. With the results of these analyses, it is the expected for the investors to be more confident in making decision whether to buy, sell or hold the ownership in the company.]]>
<![CDATA[Competitive Dynamics in Micro: Analysis of Perception About Competition in Unitomo Street Food Business ]]>
<![CDATA[Purnomo, Bambang Raditya]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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Full PDF (1624.626 KB)
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DOI: 10.25139/sng.v7i2.362
<![CDATA[The purpose of the study this is to explore small and micro businesses in their connections with competitors and the competitive force in the market.  This study uses the information processing approach to examine three activities, scanning the competitive environment, the interpretation of competitive actions, and reactions based on that assessment.  This research is motivated by the lack of competitiveness of micro businesses, especially those engaged in the culinary field.  This study uses qualitative approach with phenomenological methods, in which  researchers try to explain or reveal the meaning of a concept or phenomenon of experience based on the awareness that occurs in some individuals.  In this study, researchers collect, summarize and interpret the data obtained, which is then processed back in order to obtain a clear, directed and thorough pictures of the problem which become the object of research.  Phenomenological approach is used to analyze the original data collected from interview with the informant. Structural interpretation of the experience described by researchers in the description of the participants.]]>
<![CDATA[A Phenomenological Study of the Lived Experiences of the Generation X and Y Entrepreneurs ]]>
<![CDATA[Khor, Patrick]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (259.289 KB)
|
DOI: 10.25139/sng.v7i2.363
<![CDATA[This qualitative phenomenological approach examined the Generation X and Y cohorts in terms of their lived experience towards the  entrepreneurial journey in Singapore, which can consequently fill empirical gap on entrepreneurship among generational cohorts of Asian entrepreneurs.  The study sample comprised  15 generation X and 15 Y Singaporean entrepreneurs from 30 companies who identified their involvement in starting a business venture and in the day-to-day running of the business. Using NVIVO to cull down key components and ideas from the data, the study revealed that Generation X and Generation Y to have similar work attitudes, values and behaviours. The differences between the generations include differences in age, experience as well as obligations in life such as to one’s family. Further studies are needed to examine the differences of these cohorts in terms demographic, psychological and social variables to provide additional insights and identify contributing factors to successful entrepreneurial venture.]]>
<![CDATA[Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing ]]>
<![CDATA[Handayani, Wiwik]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (188.306 KB)
|
DOI: 10.25139/sng.v7i2.364
<![CDATA[This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.]]>
