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SINERGI: Jurnal Ilmiah Ilmu Manajemen

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 20874987 EISSN : 25490419 DOI : https://doi.org/10.25139/sng.v12i2.5705

Core Subject : Economy,

Economics, Econometrics & Finance

SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other institutions.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 172 Documents

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ROLE MODEL AND CAREER PROFILE FOR CAREER DEVELOPMENT OF THE POORIN PHILIPPINE
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Reduction of the poverty is one of the SDGs and one of the major issues in the developing countries where the poor accounts for larger part of the population. Despite long-term and energetic effort of supporting institution (SI) including NGOs, most of the middleclass poor who occupy the major part of the poor are still staying in poverty. For the fundamental solution, the individual efforts of self-reliant and endogenous development for their independence are indispensable, by those marginalized people themselves who cannot access enough supports of SI.For those who need to become independent, they need to recognize who they are, where they are from (past history) and where they would like to go (goal of their life). However, for their self-independent, motivation for independent and self-development of their own career seem to be useful. Such motivation and career development have close relationship with maturity and self-determination, self-efficacy and personal-causation of the said person, and kind of motivation. Namely, person who has high maturity has high self-determination, hi self-efficacy, hi-personal-causation, and intrinsic motivations are effective, and who has low maturity has low self-determination, low self-efficacy, low personal-causation and extrinsic motivations are effective.In this paper, we proposed a method of ‘role model’ and ‘career profile’ for self-independence through the literature reviews and discussions. Firstly, we present macro vs micro approach of solving poverty issue, then focus on micro approach –we review about motivation, time-perspectives,and career development. Secondly, on role models, we discuss about its definition and functions, role models and mentor, four types of role models. Thirdly, on career profile, we discuss about its definition and functions, self-analysis, structure and elements, life history analysis, and goal setting and roadmap. Finally, we show result of our preliminary questionnaire and discuss about problems and future issues.

MODEL OF UMKM CENTRE MANAGEMENT TO IMPROVE THE EFFECTIVENESS OF BUSINESS ACTORS IN THE COASTAL AREAS IN EAST JAVA
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this study is to depict the effectiveness of UMKM Center Management Model in coastal areas in East Java. It is eventually hoped that the model can be applied by UMKM players and other parties involved in the development of UMKM centers to improve the effectiveness of management application. This management model is related to human resource management, production management, marketing management, financial management, and business legality. The measurement uses a Likert scale based on the results of the scores to determine whether or not the UMKM center management model is effective. This study is a descriptive one by combining quantitative methods. The sample technique used is purposive sampling. This study uses a survey method that aims to obtain information about the number of respondents who are considered to represent a particular population. Two main types of data collection techniques are employed: questionnaires and interviews.

PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya. Keywords: Product packaging VIEW Model, purchase decision.

BUYING BEHAVIOUR PATTERN ON ONLINE CONSUMER
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

ABSTRACT Since the beginning of the Internet, individiuals have shown interest to the Internet. According to Internet World Stats' statistics (2012) today more than two billion people linked to the Internet. This number shows that 30 percent of the world population use the Internet. Consequently, the Internet can be used for the competitive advantage by organisations and actually it is a powerful source to use (Hamill, 1997; 300).Customer behaviours are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviours. These differences are seen more specific when it is considered between two different consumer groups from different countriesThis paper using online questioner, since the research was an online consumer behaviour study, online data collection methods were preferred. The link of the questionnaire has been sent online. 184 were responded and within the responded questionnaires 169 were usable for analysis (six incomplete responses have been eliminated). The sample consisted of individuals that live urban area which is Jakarta and Surabaya and rural cities which is Klaten and Madiun.The result of this study would contribute marketers who want to penetrate the market in 4 cities who is already present in the market and wants to maintain the loyalty of their customers. It can also be a part of the study on international consumer behaviour toward online shopping.

THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market.

THE IMPACT OF DIVIDEND PAYOUT ON FUTURE EARNINGS GROWTH IN NON-FINANCIAL COMPANY LISTED IN INDONESIA STOCK MARKET (IDX)
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The purpose of this paper is to examine the relation between Dividend Payout, Firm Size, ROA, Leverage, Earnings yield, Past Earnings Growth and Annual Growth in Total Assets towards Future Earnings Growth when the periode in one, three, and five years ahead. The study sample was taken from non-financial firms that listed on the Indonesia Stock Exchange in the period 2002-2016. The research method used in this research was multivariate regression. The proxy used for variable dividend payout is dividend payout ratio and proxy used for variable earnings growth is compounded annual earnings per share. The result show that high dividends signal high earnings growth, so that the study weakens the point of view of previous market observers who argue that dividend has negative relations to future earnings growth. The results of this study can help investors in considering options in choosing companies to invest by choosing companies who have high dividends. Keywords - Dividend Payout; Size; Future Earnings Growth; Past Earnings Growth

Digital Technology And The Real Estate Industry
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This paper briefly summarises the extent of the technological impact on the real estate industry, in particular, digital technology. As real estate industry is naturally characterized by several disadvantages in comparison to other industry, understanding the impact of digital technology is crucial to the industry on whether this technology will distrust the industry or complement the business process. The emergence of PropTech start-ups has made the industry players to re-evaluate its organisational strategy to align the business process to a possible threat to the present business model. Prior studies suggest that PropTech comes in there waves in which each wave is characterized by the respective period advancement in digital technology. Several studies also indicate that digital technology may not entirely disrupt the industry but do have a significant potential to act as a complement to the industry in improving its productivity and efficiency.

Religious Service Paradigm in Managing Theological Seminary
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

STT is one of the formal higher education organizations in Indonesia which was built as a place to prepare prospective Christian religious leaders, both pastors and religious teachers with legal diplomas. STT has a different understanding and philosophy than other formal universities in Indonesia. Based on this phenomenon, this research will show how the religious service paradigm affects organizational behaviour in Indonesian’s theological Seminary (STT). This research is designing only to map the phenomena that occur in the field, in this case how the service paradigm influences organizational behaviour in STT institutions through observation and interview. It is found that the service organizational culture in the STT environment has a significant influence on the performance of its employees.

Internal Factor Analysis In Management Control System Design With Organizational Objectives As Intervening Variables In Blood Transfusion Unit PMI Jember
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This study aims to analyze the structure of the organization, program structure, information structure, administrative factors, behavioral factors and cultural factors in the design of control system management with organizational goals as an intervening variable. Data is taken from questionnaires that have been filled out by several respondents. Determination of the sample is done using the Slovin formula. The overall sample consisted of 30 respondents who were employees of UTD PMI Jember Branch in 2018. The results showed that the organizational structure showed a significant influence on organizational goals. While the variable program structure, information structure, administrative factors, behavioral factors and cultural factors do not show a significant effect on organizational goals. Variable organizational structure, program structure, information structure, administrative factors, behavioral factors and cultural factors show no significant effect on partial. Management control system design but simultaneously influenced. Organizational goals can be intervening variables between program structure, information structure, behavioral factors and cultural factors in the design of management control systems.Whereas organizational goals cannot be intervening variables between organizational structure and administrative factors in the management control system design.

Retrospect of the Marketing Strategies and Services in a Chinese Pharmaceutical Company
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 2 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

The study was conducted to determine the effective marketing strategies in terms of promotion, product, pricing and place, and services in terms of availability, reliability, responsiveness, completeness and professionalism rendered of a Pharmaceutical Company in China as perceived by the two groups of respondents, employees and customers/clients. The four marketing strategies obtained a very effective descriptive rating by the employee and client-respondents. Among the four marketing strategies, Pricing gained an effective rating from employee-respondents and Place has a significant difference in the perceptions of the two groups of respondents. In terms of services rendered a very effective descriptive ratings were given by the employee-respondents; whereas, client-respondents only obtained an effective descriptive rating. Among the five services rendered, only professionalism was perceived as very effective and was tagged as no significant difference by the two groups of respondents. High relationship between the marketing strategies and services rendered by the Pharmaceutical Company to its clients in the obtained r value of 0.74 which means that the marketing strategies of employees directly affect the clients’ services. At 0.05 Alpha, it was concluded that if the marketing strategies of the employees improved, so as their services to the clients. It is recommended that a successful pharmaceutical company must build customer knowledge competence through improvement of the current processes that include customer data acquisition and data interpretation.

Page 4 of 18 | Total Record : 172

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sasetyo Aryono

Contact Email setyosinergi002@gmail.com

Phone +6281392001063

Journal Mail Official setyosinergi002@gmail.com

Editorial Address Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sasetyo Aryono

Contact Email
setyosinergi002@gmail.com

Phone
+6281392001063

Journal Mail Official
setyosinergi002@gmail.com

Editorial Address
Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia

Location
Kota surabaya,

Jawa timur

INDONESIA