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INDONESIA
Emerging Science Journal
Published by Ital Publication
ISSN : 26109182     EISSN : -     DOI : -
Core Subject : Social,
Environmental Science
Emerging Science Journal is not limited to a specific aspect of science and engineering but is instead devoted to a wide range of subfields in the engineering and sciences. While it encourages a broad spectrum of contribution in the engineering and sciences. Articles of interdisciplinary nature are particularly welcome.
Arjuna Subject : -
Articles 30 Documents
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Search results for , issue "Vol. 9 No. 4 (2025): August" : 30 Documents clear
Impact of Green Marketing Elements on Consumers: A Behavioral Approach Quynh, Pham Ngoc Huong; Thu, Cuc Ly; Pandey, Krishan K.; Phuong, Nguyen Van
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-028

Abstract

This research examines the factors influencing green purchasing behavior in the Vietnamese market, utilizing the Theory of Planned Behavior (TPB) as its foundation. Utilizing an online questionnaire survey of 596 Vietnamese consumers from December 2023 to February 2024, the research examines the influence of key factors, including green advertising, awareness of green products, environmental awareness, subjective norms, attitude toward green products, and green pricing on consumer purchase intentions and behaviors. The research utilized the technical of Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine and confirm the proposed hypotheses. The findings reveal that the most influential factor on consumer purchase intentions and behaviors is the attitude toward green products, highlighting the crucial role of consumer perceptions and values regarding environmentally friendly products. Furthermore, green advertising and awareness of green products also play a vital role in shaping consumer intentions. While subjective norms and green pricing also show an influence, they have a lesser impact. This study contributes both theoretically and practically by offering valuable insights for marketers and policymakers designing effective green marketing strategies that enhance consumer engagement and encourage the adoption of environmentally friendly products in Vietnam.
The Impact of Land Transfer on Farmers' Happiness: The Mediating Effect of Social Aspects Zhang, Weiwei; Zhou, Qiuxiang; Li, Wei; Nupueng, Somjai
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-010

Abstract

This study investigated the mechanism through which land transfer impacts farmers' happiness in China, focusing on the mediating roles of household income and social equity, and the moderating effect of social capital. Utilizing convenience sampling through WJX platform, 431 farmers in Guangxi (2024) were selected as samples, and conducted structural equation modeling with Smart-PLS 4.0. Key findings reveal: (1) Land transfer exerts a significant positive effect on farmers' happiness; (2) Household income and social equity mediate 69.63% of this effect, with social equity demonstrating stronger mediation; (3) Social capital amplifies the equity pathway while showing nonsignificant moderation on income effects. Methodologically, this study applied multi-mediation moderated SEM in farmers' happiness studies, integrating both economic and psychosocial dimensions. Theoretically, these results challenge conventional income-centric paradigms by establishing social equity as the dominant mechanism, revealing that policy effectiveness in land reforms depends more on equity perceptions than absolute income gains. They provide empirical support for the application of social capital theory and social equity theory in rural land issue studies, highlighting critical factors that should be considered in policy formulation, and provide valuable empirical evidence for the government and policymakers, aiding in the optimization of land transfer policies to enhance farmers' happiness.
Factors Affecting Green Performance of Food Supply Chain Firms: A Parallel Mediation Model AlWadi, Belal Mahmoud; Junejo, Ikramuddin; Ejaz, Sarmad; Ejaz, Faisal; Hossain, Md Billal
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-026

Abstract

Objectives: The objective of this study was to examine the impact of organizational green culture (OGC) on green innovation (GI) and sustainable entrepreneurship practices (SEP), which collectively enhance green performance (GP) in Pakistani food chain sector small and medium enterprises (SMEs). This research investigates how green innovation and sustainable entrepreneurship practices mediate each other towards achieving better green performance. Method: The authors chose deductive quantitative research along with Google Forms-based online surveys to gather data from 239 SMEs using convenience sampling. Structural equation modeling through SmartPLS detected all relationship effects between constructs within the research model. Findings: The study confirms that organizational green culture leads to increased GI and SEP, which in turn contributes to enhanced GP, while SEP operates as the essential mediator between OGC and GP in establishing how cultural values become sustainable practices and environmental improvements. The research merges OGC and innovation aspects with sustainability practices and demonstrates their effects on SMEs through empirical research. Novelty: The research uncovers SEP as a key connection between green culture and performance, which provides business solutions for SMEs that want to merge cultural elements with innovative approaches for sustainability. The research explores green entrepreneurship within emerging markets by demonstrating that developing an organizational green culture leads to creative processes that create sustainable outcomes that enhance environmental results. The paper makes an exceptional contribution by examining two distinct mediators: green innovation and sustainable entrepreneurship practices.
Influencer Credibility, Parasocial Relationships, and Product Involvement in Purchase Intentions Tripopsakul, Suchart; Hoonsopon, Danupol
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-021

Abstract

The increasing influence of social media influencers (SMIs) on consumer purchase intentions has become a crucial topic in marketing research, particularly in understanding the mechanisms that drive this effect. This study examines how SMI credibility—defined by trustworthiness, expertise, and attractiveness—affects consumer purchase intentions through the mediating role of parasocial relationships (PSRs) and the moderating role of product involvement. A survey of 205 Thai social media users was conducted, and data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that SMI credibility positively impacts purchase intentions and strengthens PSRs, which partially mediate this relationship. Moreover, the moderating role of product involvement uncovers a conditional mediation effect: PSRs have a stronger influence on purchase intentions for low-involvement products, where emotional appeals are more effective than rational evaluations. In contrast, for high-involvement products, consumers prioritize cognitive processing and influencer expertise, weakening the impact of PSRs. This research enhances influencer marketing literature by incorporating emotional and cognitive pathways within a mediated-moderated framework. Practically, it highlights the importance of aligning influencer strategies with product involvement, recommending emotionally engaging influencers for low-involvement products and credibility-driven influencers for high-involvement products to maximize marketing effectiveness.
The Cultural and Financial Dynamics of Female Entrepreneurs as Well as Their Empowering Ventures Andalib, Tarnima W.; Hossain, Syed Arman; Ramayah, T.; Azizan, Noor A.; Hassan, Dauwood I.; Khawar, Sara
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-018

Abstract

This research examines how female entrepreneurs in Bangladesh navigate the cultural, social, and financial challenges of F-commerce, where informal digital platforms like Facebook and Instagram have become vital spaces for women-led businesses. In addition, despite the growth of digital entrepreneurship, existing models such as the gendered growth framework and ‘TOCOM contingency model’ often overlook how localized cultural dynamics shape women’s entrepreneurial experiences. To bridge this gap, this research explores how these dynamics influence not only the constraints female entrepreneurs face, but also the motivations and resilience strategies that drive their success. However, grounded in ‘Consumer Culture Theory’ and enriched by anthropological perspectives, this research uses a qualitative approach, featuring instrumental case studies and in-depth interviews. The analysis, conducted through NVivo coding, captures both the lived realities and the strategic digital engagements of these women. Although the outcome is a proposed conceptual framework that links culture, motivation, and F-commerce participation offering insight into how female entrepreneurs adapt, persist, and redefine their roles in the digital economy. Therefore, this research also outlines practical recommendations to enhance digital inclusion and gender equity through skills training, mentorship, as well as policy support.
Ultrasound-Assisted Extraction of Bioactive Compounds from Tanacetum vulgare L.: Antibacterial and Cytotoxic Evaluation Burdelnaya, Yelena; Solyanov, Dmitry; Akhmetova, Saule; Pozdnyakova, Yelena
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-024

Abstract

This study investigates ultrasound-assisted extraction (UAE) of bioactive compounds from Tanacetum vulgare L. collected in Central Kazakhstan’s Akmola region, focusing on optimizing extraction parameters, analyzing chemical composition, and evaluating biological activity. The novelty lies in the first comprehensive analysis of T. vulgare populations under the region’s extreme continental climate, known to affect metabolite accumulation. Using 70% ethanol, UAE at 20 minutes provided the highest extraction efficiency, as evidenced by a substantial recovery of phenolic compounds. High-performance liquid chromatography (HPLC) identified key bioactive components – luteolin (6.9 µg/mL), quercetin (5.0 µg/mL), apigenin (1.45 µg/mL), cynaroside (2.7 µg/mL), rutin (1.28 µg/mL), chlorogenic acid (1.1–1.14 µg/mL), and ferulic acid (2.46–2.69 µg/mL) – with extraction time significantly influencing their yield. The antibacterial assessment revealed strong inhibition against Staphylococcus aureus, with a 30-minute flower extract producing an inhibition zone of 34±1.1 mm, surpassing benzylpenicillin (30±1.1 mm). By contrast, weak or no activity was observed against Escherichia coli, Bacillus subtilis, Pseudomonas aeruginosa, and Candida albicans. In cytotoxicity tests using Artemia salina, all extracts – regardless of concentration or duration – resulted in 100% lethality, suggesting potential toxic effects. These findings underscore the impact of Kazakhstan’s harsh ecological conditions on the phytochemical profile of T. vulgare and point to both the plant’s promising pharmacological applications and the need for caution in its use.
CFD Analysis of Heat Exchanger Effectiveness and LMTD with Varying Pipe Length Al-Rawashdeh, Shahed A.
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-020

Abstract

This paper presents a new numerical analysis for 2D heat exchanger (HE) model by employing computational fluid dynamics (CFD) simulations to analyze the impact of pipe length on the efficiency and the Log Mean Temperature Difference (LMTD) of parallel and counterflow double-pipe heat exchangers while maintaining constant flow rates, inlet temperatures, and fluid properties. The findings demonstrate that heat exchanger efficiency and LMTD in both the parallel and counter-flow HEs are significantly influenced by pipe length, with longer heat exchangers improving heat transfer effectiveness by allowing more time for thermal exchange, larger heat exchange surface area, and achieving a more uniform temperature distribution. Counterflow heat exchangers also showed higher efficiencies at all lengths than parallel flow heat exchangers due to the larger temperature difference between the fluids. These insights are particularly valuable for engineers and designers seeking to optimize heat exchanger configurations for industrial applications, where enhancing heat transfer efficiency and minimizing energy losses are critical for cost-effective and sustainable thermal management systems.
Leveraging External Networks and Internal Capabilities: A Pathway to Innovation in an Export Economy Boonchoo, Pattana; Thoumrungroje, Amonrat; Racela, Olimpia C.
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-014

Abstract

Objectives: This study examines the role of business network ties, financial resource accessibility, and export market-oriented capability in influencing product innovation intensity in Myanmar’s transitional economy. Grounded in social network theory and resource-advantage theory, it explores how firms leverage external networks and internal capabilities to foster innovation despite economic and institutional constraints. Methods/Analysis: Survey data were collected from 161 Myanmar exporters representing various industries. Structural equation modeling (SEM) was employed to test the hypothesized relationships. Findings: The results confirm that business network ties significantly enhance financial resource accessibility, with quantity, proximity, and frequency all playing critical roles. Financial resource accessibility exerts a greater influence on innovation than market-oriented capability, highlighting their instrumental role. Exporters should prioritize strategic network development to enhance financial resource access. Policymakers should facilitate business networking, financial accessibility, and export support programs to promote sustainable innovation-driven growth. Novelty/Improvement: This study fills a critical literature gap by empirically linking business network ties, financial resource acquisition, market-orientation, and innovation in a transitional economy, offering rare insights for exporters striving in resource-constrained environments. Future research should explore network dynamics, resource access, market orientation, and innovation in various transitional economies to improve generalizability.
Machinery Usage and Productivity in Manufacturing: Firm-Level Matter in Developing Countries Nguyen, Manh Hung; Vu, Hoang Dat; Thanh, Tran Thi Mai; Pham, Sy An
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-015

Abstract

This study examines the determinants of machinery usage and its relationship with productivity outcomes among Vietnamese manufacturing firms, using nationally representative panel data from 2010 to 2019. A multinomial logit model and panel regressions with first- and second-differences reveal substantial heterogeneity in machinery choices, reflecting differences in firm size, ownership, and sectoral contexts. Medium and large enterprises tend to use computer-controlled machinery and are more likely to exhibit positive associations with labor productivity, although these effects often diminish over time. In contrast, micro and small firms remain reliant on handheld tools and show mixed or short-lived productivity gains. Foreign-invested enterprises demonstrate more consistent productivity benefits from advanced machinery than state-owned firms. These findings suggest that sustained productivity improvements require more than technological upgrades alone. The study highlights the potential importance of complementary investments – such as workforce development, managerial capacity, and institutional support – for fostering inclusive and effective machinery usage. These insights may inform targeted policy efforts aimed at narrowing technology gaps across heterogeneous firms in developing economies.
Obstacles to Finding the Ideal Workplace: A Gender-Based Analysis Across the V4 Countries Poór, József; Módosné Szalai, Szilvia; Jenei, Szonja; Gyurián, Norbert; Singh, Dhruv Pratap; Kálmán, Botond Géza; Dávid, Lóránt Dénes
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-029

Abstract

This study explores gender-specific barriers to finding an ideal workplace in the Visegrád countries (Czech Republic, Hungary, Poland, and Slovakia), where similar historical and socioeconomic contexts shape labor market inequalities. Based on the relevant literature, women are disproportionately affected by challenges related to language proficiency, professional networks, and mobility. The research applied a quantitative methodology, including chi-square tests, multiple logistic regression, and cluster analysis, using SPSS Statistics software to analyze the survey data. Findings revealed significant gender disparities. Women report greater difficulties with language and mobility, particularly in Hungary and Slovakia, whereas men benefit more from strong professional connections. The cluster analysis identified three respondent groups: those hindered by language barriers, those with weak networks, and those facing limited mobility. International experience mitigates language challenges, and robust networks ease job search difficulties. In line with the ideals of a circular society, this study also explores how circularity, inclusiveness, and collaboration can help break down gender-based barriers in the labor market. The study’s novelty lies in its comparative regional focus and the integration of statistical methods to segment job-seeker profiles. These insights highlight the need for targeted policies that enhance language skills and foster professional networking opportunities, especially for women. By addressing these barriers, policymakers can better support gender equality in labor market access across Central Europe.

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