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INDONESIA
JURNAL MANAJEMEN
Published by Universitas Mulawarman
ISSN : 02856911     EISSN : 25281518     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
JURNAL MANAJEMEN is a scientific journal in the field of management published twice a year (in January & July).
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 8, No 2 (2016)" : 12 Documents clear
Perbandingan brand equity produk sabun pembersih wajah merek pond’s dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda Ari K. Christian; J. Kuleh; Saida Zainurossalamia ZA
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1196

Abstract

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysis technique used is different from the mean test with paired samples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness,  Brand Association, Perceived   Quality,    Brand Loyalty.
Hubungan antara dimensi adversity quotient dengan kepuasan kerja pada wirausaha wanita (studi kasus pada wirausaha fashion dan kuliner di kota samarinda) Siti Suryanti
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1192

Abstract

The purpose of this study was to determine the relationship between the dimensions of Adversity Quotient with Job Satisfaction entrepreneurs . The independent variables consist of Control , Ownership , Reach  and Endurance . The dependent variable is job satisfaction entrepreneurs (Y). Samples numbered 80 entrepreneurs were taken by purposive sampling technique. The analysis is a correlation analysis using Pearson product moment with the results for each variable that the variable Control  obtained the results of correlation of 0.608 with a strong interpretation and determination of the value of 36.9%, for the Ownership variables obtained correlation results amounted to 0.573 with the interpretation is quite strong and the value of determination of 32.9%, to Reach variables  obtained the results of correlation of 0.621 with a strong interpretation and determination of the value of 38.5%, and for variable Endurance  obtained the results of correlation of 0.539 with interpretation is quite strong and the value of determination by 29.1% while the rest influenced by other variables not included in the study. The results obtained conclusion that between adversity quotient variable dimension Control, Ownership, Reach and Endurance with an entrepreneur Job satisfaction has a positive and significant relationship. Keyword : Control , Ownership , Reach , Endurance and Job Satisfaction 

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