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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 2, No 5 (2015): Juli 2015" : 7 Documents clear
Corporate Social Responsibility sebagai Strategi Komunikasi Bisnis Perusahaan Marselinus Nuba Sabini; Leila Mona Ganiem
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.933 KB) | DOI: 10.24329/aspikom.v2i5.86

Abstract

This study aims to determine the understanding of the mine repellent group PT.ABC communication strategy through the CSR program. Research using qualitative descriptive approach with the constructivist paradigm. Data collection technique used the techniques of interview and literature study. The study design is done with the design of the case study. The results showed PT.ABC has been running various CSR programs that include four areas of activity: community development, education, health and infrastructure improvements. Nevertheless, the rejection of a repellent group remain. Some of the factors, the program is limited to a certain group, employment is still very limited, and the tendency of corporations to be closed to some sensitive issues like IUP, illegal miners and environmental damage. Constraints faced by the corporation less communicate openly with repellent group, the CSR program is also still limited to a few groups, the limited competence of communicating CSR employee-related mines, as well as the personal interests of the group repellent utilizing the mine issue.
Wartawan Media Now dalam Mengemas Berita: Perspektif Situational Theory Dasrun Hidayat; Anisti Anisti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.446 KB) | DOI: 10.24329/aspikom.v2i5.81

Abstract

The study aims to map and describe relationships between concepts of activity of journalists in the media now cloning technology based activities and relationship between news reporters. This study discusses the focus of news coverage in media activities and relationships among the journalists in the era of technology. The theory used is situational theory Grunig and Hunt and descriptive method of Public Relations. The study found that the situation changes in the era of media encourage actions of unscrupulous hunters cloning news. News media such as online media should now be used as the initial data is not the primary data news writing. The presence of media now facilitates the work of journalists but not always produce good quality of news. Otherwise, the presence of technology encourages more active cloning news reporter. Media now can initiate active and apathetic public situations as influenced by quality news content. The presence of media technology changes the image of the relationship between journalists—from person to person or reporter to reporter to journalists with media technology.
Model Komunikasi Pemasaran Paguyuban Batik Tulis Fera Nurficahyanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.632 KB) | DOI: 10.24329/aspikom.v2i5.82

Abstract

This study aims to find strategic model for marketing communications of Paguyuban Batik Tulis Giriloyo Bantul in increasing sales. Type of research is qualitative research. Data are collected by observation, document review and interview. The result shows that marketing communication strategy of Paguyuban Batik Tulis Giriloyo Bantul is still familial and simple. The biggest supporting factor in terms of marketing is Yogyakarta get new name predicate as the World Batik City so more people use batik. Inhibiting factor in the marketing communication strategy is lack of competence of marketing division.
Motif Penggunaan Gadget Sebagai Sarana Promosi Bisnis Online di Kalangan Mahasiswa UIN Sunan Kalijaga Nurul Izzati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.215 KB) | DOI: 10.24329/aspikom.v2i5.88

Abstract

The presence of gadgets mainly in the form of smartphones has much to contribute in everyday life, as a media gadget information search, interacting, get entertained, even for the purpose of online business activities for today is widely used among students of UIN Sunan Kalijaga. This study aimed to describe the motives of use gadgets as online business promotion tool among students UIN Sunan Kalijaga. The research approach uses qualitative approach with descriptive qualitative method, focus of research is the use of gadgets motivation among students. Respondent with purposive sampling. The research found patterns of use gadgets as a means of business promotion online, such as, First, the use of gadgets are considered more convenient, easy and simple to do promotions, Second, Online Business is suitable for small businesses run by selling a variety of products. Third, Doing business online using a gadget or self-awareness initiative of informants in sufficient portion of the needs as well as training yourself to be an independent figure.
Gaya Berkomunikasi Dan Adaptasi Budaya Mahasiswa Batak di Yogyakarta Oktolina Simatupang; Lusiana Andriani Lubis; Haris Wijaya
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.232 KB) | DOI: 10.24329/aspikom.v2i5.84

Abstract

This research aims to understand communication style and cultural adaptation of Bataknese students from North Sumatera studying at Institut Seni Indonesia Yogyakarta using theories of intercultural communication, communication style and adaptation. This research employs qualitative descriptive method. Data were collected through in-depth interview and observation among ten Bataknese students from North Sumatera studying at Institut Seni Indonesia Yogyakarta. The informants are students who went to primary level to high school in North Sumatera province. Data were analyzed by data processing, categorization and data interpretation. The result shows that most of informants speak directly and explicitly. It means that their communication style tends to be low-context communication. They also experienced culture shock in process of cultural adaptation. Overall, informants are able to adapt well in Yogyakarta’s environment. Their openness and willingness to adapt with a new culture help them to be comfort in new environment.
Aktivitas Media Relations Humas Setda Kota Salatiga dalam Membentuk Berita Positif Nugrahaning Esa Pratiwi; Richard Gordon Mayopu; George Nicholas Huwae
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i5.85

Abstract

This research aims to find out the role of media relations in forming positive news on printed media by having a special page for Salatiga news as research focus. This research is a qualitative research by using qualitative descriptive approach. Observation, interview, document collection and photo activities are used to collect data. The result indicates that informal media relations activities are more effective to create positive news about Salatiga government in printed media because it can build good relation between Public Relations practitioners and journalists.
Literasi Informasi tentang Kemasan Produk Obat Bebas Cahaya Purnama Dini; Puji Lestari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i5.87

Abstract

This study aims to determine the motive of the public to read or understand the information contained on the drug packaging OTC, identify the ability of people to understand information on the the drug packaging OTC and the utilization of existing information. This is a qualitative research. Researchers collected data in the Kepuharjo village, Cangkringan, Sleman, Yogyakarta. The result shows that the main reason of people reading the instructions on the drug packaging OTC is to be safe after consuming drugs. However, other clue, such as drug side effects is less noticed. Because of consuming drugs is always safe, it makes people repeat in consuming drugs considered suitable for her. People do this in accordance with rules of consuming drugs because they expect to get speedy recovery. The other reason is to make as information or knowledge when they will consume drugs.

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