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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Petra International journal of Business Studies (IJBS) Cakrawala Jurnal Penelitian Sosial JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Jurnal Ilmiah Wahana Pendidikan Journal Media Public Relations Jurnal Ilmu Komunikasi Dan Media Scriptura : Jurnal Ilmiah Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Jurnal Selasar KPI: Referensi Media Komunikasi dan Dakwah
George Nicholas Huwae
Universitas Kristen Satya Wacana
Religion Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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PERUBAHAN PERILAKU KOMUNIKASI KARYAWAN SUB. BAG HUMAS DAN PENAGIHAN PDAM KOTA SALATIGA SEBELUM BULAN RAMADHAN HINGGA BULAN RAMADHAN TAHUN 2014 Clarissa Marscalofa; Richard G Mayopu; George Nicholas Huwae
Cakrawala Jurnal Penelitian Sosial Vol 4 No 2 (2015)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.32 KB)

Abstract

Behavior   is   someone   response orreaction towards   the external stimulus (stimuli from the outside). In a company or agency, individual behavior is strongly influenced by the work environment, thus forming a pattern of organizational behavior. Religious rituals are still practiced todays, unconsciously limit people behavior. Indications of changes in employee behavior also occur on Sub.Bag.Humas dan Penagihan PDAM Salatiga. This research was conducted to determine how behavior and communication changes caused by particular moment (Ramadhan).  The method used in this research is qualitative ethnographic that intens to understand social phenomenon of the changing pattern of behavior and communication that occurs at specific moment (Ramadhan). The results of this research, stated that the behavior and communication undergo changes because of special moment which it has implications on employee’s performance and even the rules in the company.Keywords: Behavior modifications, Communication, Public Relations (Humas) 
Aktivitas Media Relations Humas Setda Kota Salatiga dalam Membentuk Berita Positif Nugrahaning Esa Pratiwi; Richard Gordon Mayopu; George Nicholas Huwae
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 5 (2015): Juli 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i5.85

Abstract

This research aims to find out the role of media relations in forming positive news on printed media by having a special page for Salatiga news as research focus. This research is a qualitative research by using qualitative descriptive approach. Observation, interview, document collection and photo activities are used to collect data. The result indicates that informal media relations activities are more effective to create positive news about Salatiga government in printed media because it can build good relation between Public Relations practitioners and journalists.
STRATEGI PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi pada Media Sosial MahasiswaUniversitas Kristen Satya Wacana) Awallina Yusanda; Rini Darmastuti; George Nicholas Huwae
Scriptura Vol. 11 No. 1 (2021): JULY 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.566 KB) | DOI: 10.9744/scriptura.11.1.41-52

Abstract

Personal branding menjadi urgensi bagi setiap individu pada saat ini. Pada era digital ini, media massa dan media baru (termasuk Instagram) mempunyai peran sangat besar dalam membentuk personal branding seseorang, termasuk mahasiswa yang ada di Universitas Kristen Satya Wacana (UKSW). Berdasarkan latar belakang ini, maka tujuan dari tulisan ini adalah untuk mendiskripsikan strategi personal branding yang dilakukan oleh mahasiswa UKSW melalui instagram. Tulisan ini didasarkan dari hasil penelitian yang dilakukan dengan pendekatan kualitatif dan desain penelitian analisis isi. Hasil dari penelitian tersebut adalah, pertama, perilaku mahasiswa Universitas Kristen Satya Wacana dalam menggunakan instagram. Kedua, mahasiswa Universitas Kristen Satya Wacana yang sudah melakukan strategi personal branding di Instagram dengan pemilihan busana, mengunggah prestasi, dan menggunakan keterangan foto yang dapat memotivasi dan mahasiswa yang belum menerapkan strategi personal branding. Personal branding is an urgency for every individual at this time. In this digital era, mass media and new media (including Instagram) have a very big role in shaping a person's personal branding, including students at Satya Wacana Christian University (SWCU). Based on this background, the purpose of this paper is to describe the personal branding strategy that SWCU students are doing through Instagram. This paper is based on the results of research conducted with a qualitative approach and content analysis research design. The results of this study are, first, the behavior of Satya Wacana Christian University students in using Instagram. Second, Satya Wacana Christian University students who have implemented a personal branding strategy on Instagram by selecting fashion, uploading achievements, and using photo captions that can motivate and students who have not implemented a personal branding strategy.
Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government): (Case study “Solo Destination” Application of Solo City Government) Lina Sinatra Wijaya; Zon Vanel; George Nicholas Huwae; Budhi Kristanto
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.277 KB) | DOI: 10.9744/ijbs.3.1.54-63

Abstract

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.
Penerapan RESTFul Web Service Pada Disain Arsitektur Sistem Informasi Pada Perguruan Tinggi (Studi Kasus: STARS UKSW) Penidas Fiodinggo Tanaem; Agustinus Fritz Wijaya; Augie David Manuputty; George Nicholas Huwae
JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Vol 2, No 1 (2020): Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jasiek.v2i1.3483

Abstract

RESTFul WS merupakan sebuah gaya arsitektur yang diadopsi dari konsep REST dengan tujuan yakni sebagai penghubung antara sumber daya dan client. Komunikasi RESTFul memanfaatkan protocol HTTP, dimana dalam HTTP terdapat method yang digunakan untuk berkomunikasi yang dapat disesuaikan dengan operasi-operasi yang digunakan dari sisi client yakni operasi CRUD (CREATE, READ, UPDATE, DELETE). Hasil dari penelitian yang dilakukan yakni berupa hasil eksperimen dalam membangun RESTFul STARS. Cakupan dalam uraian tersebut antara lain berupa kolaborasi antar system dan mekanisme interaksi yang dibangun dalam menjawab kebutuhan aplikasi STARS. Sistem dibangun menggunakan pendekatan REST yang mengandalkan protocol HTTP dalam membangun interaksi antara client dan server dimana terdapat rancangan model RESTFul yang dibangun dan mencakup komunikasi dan arsitektur RESTFul. Adapun terdapat tiga tahapan yang digunakan dalam pelaksanaannya, yakni tahap Requirements, Analysis, Design dan Implementation. Berdasarkan hasil penelitian yang dilakukan, terdapat korelasi yang telah disesuaikan antara Metode HTTP (POST, GET, PUT, DELETE) dan operasi CRUD dan batasan dalam membangun RESTFul terutama untuk STARS yang mengacu pada Uniform Interface, Connectedness, Self-Describing Messages dan Stateless Interactions.Kata Kunci : web Service, Restful, Sistem Informasi, Perguruan Tinggi  
Pengaruh Daya Tarik Iklan Dan Brand Ambassador Song Joong Ki Terhadap Brand Image Scarlett Whitening Jonathan Jonathan; George Nicholas Huwae George Nicholas Huwae
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 1 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.271

Abstract

The purpose of this research is to verify the impacts of advertising appeal and Song Joong Ki as brand ambassador for Scarlett Whitening’s brand image. The method that used in this research is quantitative, populated by 519 UKSW FTI faculty’s female college student. The sample selection is using Purposive Sampling technique comprising of 100 samples as respondents that are eligible to be used in this research. The sampling technique used was is spreading the questionnaire and used multiple regression as an analysis technique. Research results found that : (1) The advertising appeal gives positive effect to Scarlett Whitening’s brand image with score t-count in the amount of 3.146 > score t-table 1.984 and the level of significance is 0.002. (2) Song Joong Ki as brand ambassador gives positive effect to Scarlett Whitening’s brand image with score t-count in the amount of 5,781> score t-table 1.984 and the level of significance is 0.000. (3) Advertising appeal and Song Joong Ki brand ambassador simultaneously gives positive effects to Scarlett Whitening’s brand image with F count score in the amount of 27.472 > F table score 2.70 and the level of significance 0.000. (4) The amount of influence from advertising appeal and Song Joong Ki brand ambassador to Scarlett Whitening’s brand image (R2) is 36.2%.
Strategi Media Relasi PT. United Tractor Tbk Dalam Menjalin Hubungan Dengan Media Michelle Imanuela Maria Sirap; George Nicholas Huwae
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 11 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8088398

Abstract

Media relations are an important activity that directly relates to external parties and is carried out by the Corporate Communication team of PT. United Tractors Tbk to disseminate information, obtain publicity through mass media, and maintain the company's image. Recognizing the important role of the mass media in the sustainability of a company, there is no other way for an institution but to open itself to the media and optimize its function and role as a public relations practitioner in building good relationships with the media. Therefore, the purpose of this research is to identify the media relations strategies applied by PT. United Tractors Tbk in building relationships with the media.This research was conducted using a qualitative descriptive method, with data presented in the form of descriptive data through written words. Research findings were obtained from interviews. Data analysis was carried out using data reduction techniques. The model used in this study is the two-way symmetric model. The results of this study show that the relationship between PT. United Tractors and the media is effectively managed through the help of a third-party agency through well-planned media relations activities, thus creating a good and mutually beneficial approach for both parties.
STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1691

Abstract

The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.
Strategi Public Relations Perusahaan X dalam Menangani Permasalahan Eksternal yang Terjadi di Media Sosial Sherlyn Nataniela; George Nicholas Huwae
Jurnal sosial dan sains Vol. 4 No. 5 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i5.1363

Abstract

Latar Belakang: Perusahaan X menggunakan media sosial dalam publikasi dan penyampaian informasi. Namun, akun X mengunggah konten X yang dicampur es krim Y di depan toko Y yang waralabanya bersertifikasi halal.   Tujuan: Tujuan dari penelitian ini adalah untuk menjelaskan strategi public relations Perusahaan X dalam menangani Permasalahan Eksternal yang terjadi di Media Sosial dengan Studi Kasus Konten X dan Y Tahun 2023. Metode: Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Data diperoleh melalui dokumentasi dan wawancara mendalam dengan Staff Digital Marketing Cocktail. Hasil: Hasil menunjukan bahwa Digital Marketing memiliki hasil penelitian dengan menggunakan Komunikasi Eksternal dimana dalam Komunikasi Eksternal terdapat dua saluran arah yaitu, Komunikasi dari Organisasi ke Khalayak, Komunikasi yang dilakukan pihak Perusahaan X kepada khalayak dan Komunikasi dari Khalayak ke Organisasi, Komunikasi yang dilakukan khalayak kepada Perusahaan X. Setelah penyelesaian dilakukan melalui Komunikasi Eksternal, dilakukannya Strategi Komunikasi untuk meningkatkan Corporate Image melalui tiga tujuan strategi komunikasi yaitu, to secure understanding, dengan memastikan publik atau customer mengerti pesan yang disampaikan. Kesimpulan: to establish acceptance, merupakan cara yang digunakan agar publik atau customer dapat menerima dan mengerti makna dan pesan yang disampaikan. Terakhir adalah to motivate action, dimana pesan yang diterima benar-benar tersampaikan ke publik atau customer secara baik.
Public Relations Marketing Strategy of SMP Negeri 4 Surakarta in Maintaining Good Communication with Stakeholders Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
Petra International Journal of Business Studies Vol. 7 No. 1 (2024): JUNE 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.1.1-10

Abstract

This study aims to find out the marketing strategy of the SMP Negri 4 Surakarta in maintaining good communication with the stakeholders. This descriptive qualitative research uses interviews and observations to gain the data. This research is also exploratory because it seeks to explore the right multimedia-based public relations strategy for managing information media at SMP Negeri 4 of Surakarta. Field findings show that a lack of human resource literacy in managing school information media causes problems in the less-than-optimal organizational system or management of school information media. Based on the first year of research findings, the Inflorescence Model describes the flow of school information media management. The researchers use purposive sampling to pick individuals who are knowledgeable about SMP Negeri 4 Surakarta's marketing strategy, digital media management, and public relations. School administrators, instructors, public relations officers, and other relevant stakeholders may be included. Researchers transcribed interviews, organized observation notes, and documented data before identifying reoccurring themes and patterns in the data. Researchers will code the data by methodically identifying and categorizing information relevant to the research aims. Researchers will examine the data after it has been coded, looking for relationships, connections, and insights. To assure the legitimacy and integrity of the outcomes, researchers may compare findings from different participants and data sources. The analysis's findings will be reported in a research paper or report arranged around main themes, findings, and conclusions. The result of this study is that the marketing public relations strategies in maintaining good communication with its stakeholders are preparing modules for teachers, school managers, and readers to build, develop, and promote the management of structured digital-based school media and fostering literacy rates in schools. Another strategy step is to implement an evaluation system from the information media to identify existing deficiencies and make improvements in the future. Push, Pull, and Pass strategy approaches and digital marketing tools are also used to implement the strategy and maintain good stakeholder communication.
Co-Authors Agustinus Fritz Wijaya Augie David Manuputty Awallina Yusanda Budhi Kristanto Clarissa Marscalofa Dewi, Gracelia Audriana Enzelita, Desy Gracelia Audriana Dewi Hariyani, Nike Jonathan Jonathan Kurnia, Jessica Meisya Kusumo, Lupi Candra Rini Suryo Lina Sinatra Wijaya Luturmas, Natan Michelle Imanuela Maria Sirap Nugrahaning Esa Pratiwi Pandarangga, Yemima Rambu Lika Penidas Fodinggo Tanaem Purwoko, Agus Richard Gordon Mayopu Rini Darmastuti Sherlyn Nataniela Zon Vanel