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Kab. bengkalis,
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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 16 Documents
 1   2 
Search results for , issue "Vol 11, No 2 (2023)" : 16 Documents clear
The Effect of Awareness and Knowledge on Taxpayer Compliance in Paying Building Land Tax Priantono, Seger; Fajariana, Dewi Endah; Qoyyimah, Amelia Nurdini
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3636

Abstract

The research was conducted in Maron Village, Probolinggo Regency with the aim to test the effect of taxpayer awareness on taxpayer compliance to pay land and building tax, and to test the effect of taxpayer knowledge on taxpayer compliance to pay land and building tax. The type of research used is quantitative descriptive with a causal associative approach. Data sources in the form of primary data were collected using questionnaires measured on a Likert scale, this study used a sample of 394 land and building tax taxpayers in Maron Village. Descriptive analysis methods and statistical analysis are used in the form of Partial Least Square (PLS) analysis data, namely outer model analysis, inner model analysis, and hypothesis testing. The results showed that awareness has a significant effect on taxpayer compliance to pay land and building tax in Maron Village, Probolinggo Regency, and knowledge has a significant effect on taxpayer compliance to pay land and building tax in Maron Village, Probolinggo Regency
Switching Free Users to Paid Users: How to Increase Purchase Intention In Edtech Industry Senalasari, Widi; Amelia, Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3429

Abstract

Even though Indonesia has made significant gains in recent years to increase access to education, learning outcomes remain inadequate. However, the Edtech industry began to develop and increase educational output as a result of increasing access to education through technology. This growth, however, is in risk of becoming unsustainable because not every Edtech is profitable enough to thrive. This study aims to understand the buying interest factors of online course users by investigating the relationship between learning oriented related cues (perceive lecturer expertise, personal learning experience, personal trial experience), price value with purchase intention through customers trust and customers performance expectations. The data was gathered through an e-questionnaire issued to 414 respondents who had previously used a free trial of an online learning course, as well as through in-depth interviews with representatives of Edtech and content creator marketing. The result of this study shows significant and positive relationship between all variables in proposed model. The findings of this study are likely to assist marketers in increasing the number of free users who switch to paid users through content marketing that highlighted various indicators that matter to customers.
THE INFLUENCE OF RELIGIOSITY, CULTURAL BE-LIEFS AND MARGIN LEVELS ON CUSTOMER DECI-SIONS IN USING ISLAMIC BANK FINANCING PROD-UCTS IN TANAH DATAR REGENCY Cantika, Abdi Dea; Asyari, Asyari
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3599

Abstract

This research is motivated by the low growth rate of microfinance in Islamic banks in the Tanah Datar Regency area. This is evidenced by data published by OJK from 2019 to 2022 and reinforced by BSI's internal data in the first quarter to the third quarter of 2022 which confirms that the lowest microfinance growth is located in Tanah Datar Regency / Batusangkar. This is interesting to examine further because as Tanah Datar Regency, which has a majority Muslim population and the forerunner of the establishment of Minangkabau, which has a very strong historical, religious and cultural background, there should be no element of rejection that occurs in the community to switch to using financing products in Islamic banks.The quantitative method was used in this study using a sample of 143 MSME players who have not used Islamic bank financing products in Tanah Datar Regency. The data were collected using a questionnaire and analyzed using statistical software, namely smart-PLS 3.0 to see the effect of religiosity, cultural beliefs and margin levels on the decisions of MSME players in using Islamic bank financing products in Tanah Datar Regency. The results of the study prove that the decision of MSME players in Tanah Datar Regency to use financing products in Islamic banks is influenced by the variables of religiosity, cultural belief and margin level positively and significantly. This shows that religiosity, cultural belief and margin rates are crucial points for Islamic banks that will influence the community of MSME players to switch to using Islamic banking. Furthermore, this study offers a strategy to increase the market share of Islamic banks, namely through approaches to traditional and religious leaders who are influential in the community environment of Tanah Datar Regency and increasing the religious understanding of MSME players in Tanah Datar Regency and reconsidering the determination of the margin rate for channeling financing to the community, especially MSME players.
The Effect of Total Quality Management and Service Quality to Customer Satisfaction in the Store Feandra Cake Pekanbaru Nofirda, Fitri Ayu; Ayu, Nadya Gusti; Binangkit, Intan Diane
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3358

Abstract

Customer satisfaction is element important in developing a company to remain able to face business competition. Factors that can affect customer satisfaction are total quality management and service quality. This study aims to determine how much influence total quality management has on customer satisfaction and how much influence service quality has on customer satisfaction. The study used a quantitative approach with sampling techniques using purposive sampling through questionnaires distributed to customers at Feandra Cake Pekanbaru store as many as 130 respondents. The study used multiple linear regression analysis. The results of this study show that the relationship is positive and significant between total quality management and customer satisfaction. While on the independent variable, namely service quality, has a positive and significant relationship with the dependent variable, namely customer satisfaction.
ANALYSIS OF FACTORS AFFECTING THE USE OF QRIS (QUICK RESPONSE CODE INDONESIAN STANDART) AS A PAYMENT TOOL AMONG MSME MERCHANTS IN PEKANBARU CITY Puri,S.E, Virginia Asoka; Widayatsari, SE,M.SE, Dr. Any; Maulida S.E., M.Si, Dr. Yusni
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3638

Abstract

This research aims to identify factors that influence the use of Quick Response Code Indonesia Standard (QRIS) as a payment tool on MSMEs merchants in Pekanbaru City. QRIS has been officialized by Bank Indonesia as a digital payment transaction tool that makes it easier for consumers and merchants to make transactions. In this study, transaction costs and revenue are used as independent variabels, while the use of QRIS as a means of payment becomes dependent variabels. The method used in this research is a quantitative method using a likert scale questionnaire and data converted to an interval scale, respondents in this study amounted to a hundred MSMEs  merchants. Data was then analyzed using double linear regression with the help of SPSS version 24. The results show that simultaneously or partially, transaction cost and revenue factors have a significant influence on the use of QRIS as a digital payment transaction tool in MSMEs merchants in Pekanbaru City. The implication of this study is that the cost of MDR transactions and settlements spent on using QRIS is comparable to the benefits obtained, including increased business revenue. This research could provide a clearer insight for MSMEs in considering the use of QRIS as an effective and efficient means of payment.
BPJS PATIENT BILLING CLAIMS: STUDY ON HOSPITAL POLYCLINIC SERVICES AS OUTPATIENT REVENUE Ritonga, Sepriana; Azmi, Zul
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3448

Abstract

Several issues have been raised regarding the uneven payment of bills related to BPJS health insurance. The purpose of this study is to contribute to the accountability of BPJS patient billing claims for outpatient services at the Hospital as outpatient income. The flow of BPJS special patient services from reception to settlement of claims is the focus for identifying pending services. Design/Methodology/Approach: this qualitative research uses in-depth interviews with relevant informants. Interviews were conducted with the head manager of the KMKB, the head of the BPJS officer's office and two outpatient coder staff. We also conducted a triangulation test to test the validity of the data. The data from the interviews were then analyzed to explain the findings. Findings: several technical findings are the cause of claims for bad claims, including claims of outpatients and inpatients on the same day and date, incomplete medical resumes filled out by the doctor in charge of the patient, patients who are referred back but the time period has expired, network problems when accessing INA CBG's, and delays in settlement of claims so that the BPJS claim period expires. Originality/Values: This research offers unique insight into health services related to BPJS patient claims services by explaining how to understand them and anticipate pending claims or claims that cannot be disbursed through the results of qualitative research using an in-depth interview approach.

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