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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Marketing Innovation Bakti Budaya: Jurnal Pengabdian kepada Masyarakat
Senalasari, Widi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Mengapa Masyarakat Indonesia Terus Menggunakan Layanan Mobile Payment? Gaffar, Mohammad Rizal; Sutisna, Mamun; Senalasari, Widi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 2 No 1 (2020): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia by 2007, Telkomsel launched TCash as the pioneer of mobile payment service provider. In the next year Indosat launched Dompetku and XL also offered the same service which is XL Tunai in 2012. The interesting part start when GoPay as the newcomer in mobile payment services had the same number of users with TCash. The great market value and the large number of players in the mobile payment business require service providers to understand and capture what consumers really need. Therefore, a model is developed which can represent post-consumer behavior using mobile payment services. This research used a set of questionnaire and valid data gathered from 200 samples from Bandung, Indonesia. We analyzed the data by Partial Least Square. The result shows that the model has a strong predictive power for measuring consumer behavior towards the use of mobile payment and all the hypotheses were accepted.
Peran Kesiapan Teknologi Dalam Minat Menggunakan Aplikasi Pembayaran Seluler Di Masa Pandemi Covid-19 Senalasari, Widi; Rafdinal, Wahyu; Qisthi, Agri
Jurnal Riset Bisnis dan Investasi Vol 7 No 1 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i1.2266

Abstract

Penelitian ini bertujuan untuk menganalisis minat penggunaan aplikasi pembayaran seluler dalam masa pandemi Covid-19 dengan menggunakan model TRI dan TPB. Data dikumpulkan dari 200 pengguna aplikasi pembayaran seluler di Indonesia. Teknik analisis data yang digunakan yaitu SEM-PLS. Hasil penelitian membuktikan bahwa semua konstruk TPB yaitu sikap, norma subjektif, dan kontrol prilaku yang dirasakan berpengaruh signifikan terhadap minat penggunaan aplikasi pembayaran seluler. TRI berpengaruh terhadap sikap. TRI tidak berpengaruh secara langsung terhadap minat penggunaan aplikasi pembayaran seluler, tetapi berpengaruh melalui sikap. Hasil dari penelitian ini akan membantu penyedia layanan aplikasi pembayaran seluler dan pembuat kebijakan dalam merencanakan layanan dan meningkatkan niat penggunaan aplikasi pembayaran seluler pada masa pandemi Covid-19. Penelitian ini adalah yang pertama secara empiris mengguji model TPB dan TRI untuk menjelaskan adopsi dan minat menggunakan aplikasi pembayaran seluler pada masa pandemi Covid-19. Hasil penelitian akan menambah pengetahuan yang ada tentang literatur aplikasi pembayaran seluler pada masa pandemi.
From Reviews to Purchase Intention: The Interplay of Customer Review, Influencer Review, and Trust in Indonesian Skincare Products Senalasari, Widi; Maulidani, Rendi Nabin; Setiawati, Lina
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.184

Abstract

The beauty industry's rapid growth has led to a surge in local businesses, where trust is crucial for driving customer purchase intentions, especially in sensitive products like skincare. Consumers heavily rely on reviews from other users and beauty influencers. This study examines the impact of consumer and influencer reviews on the purchase intention of skincare products, with trust as a moderating variable. It is the first to test trust's moderating role in this context. Using PLS-SEM, the study analyzed 404 consumers of local skincare products in Indonesia who had seen both consumer and influencer reviews. The result of this study shows that consumer review, influencer review, and trust significantly affect the purchase intention of local skincare products in Indonesia. However, when trust is added as a mediating variable, its presence negates the influence of both customer and influencer reviews on purchase intention. This suggests that trust plays an important role, overshadowing the impact of reviews when factored into the consumer decision-making process. These insights provide valuable implications for marketers and businesses in the beauty industry, highlighting the importance of building consumer trust.
Re-branding Kemasan Produk GEMI0418: Kemasan Kreatif untuk Olahan Lele Konsumsi Manusia dan Maggot Pakan Ternak Sosianika, Adila; Setiawati, Lina; Kania, Rafiati; Amalia, Fatya Alty; Senalasari, Widi
Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Vol 8 No 1 (2025): 2025: Edisi 1
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bakti.14114

Abstract

Since 2021, GEMI0418 has been recognized as a community committed to environmental sustainability in parts of Cimahi, West Java. However, GEMI0418 faced challenges in marketing its products—processed catfish for human consumption and maggot feed for livestock—due to packaging that did not effectively convey their intended image. Through observation and interview methods, this community service (PkM) activity explored the concept of creative packaging, highlighting the crucial role of branding in marketing. Creative packaging not only provides a strong identity for products but also serves as a direct communication channel between producers and consumers. This PkM activity was carried out from March 1 to August 31, 2024, by a team of five lecturers from the Marketing Management Study Program, Bandung State Polytechnic, and successfully implemented rebranding of the packaging, focusing on visual design and colors relevant to the products. This study discusses the importance of visual elements and specific color choices in creative packaging to attract consumer interest and increase product appeal. === Dari tahun 2021, GEMI cukup dikenal sebagai komunitas yang peduli lingkungan di sebagian masyarakat Cimahi, Jawa Barat. Namun, GEMI menemukan tantangan ketika menjual produk hasil budi daya lele dan pengolahan magot karena faktor kemasan yang belum membentuk citranya dengan maksimal. Dengan metode observasi dan wawancara, kegiatan PkM ini dapat menentukan konsep kemasan seperti branding di kemasan memiliki peran krusial dalam dunia pemasaran karena mampu memberikan identitas yang kuat pada suatu produk. Kemasan yang dirancang dengan elemen branding yang khas tidak hanya memudahkan konsumen mengenali merek, tetapi juga menjadi saluran komunikasi langsung antara mitra dan pelanggan. Kegiatan PkM ini dilaksanakan dari 1 Maret hingga 31 Agustus 2024 oleh lima orang tim dosen dari Program Studi Manajemen Pemasaran, Politeknik Negeri Bandung dan telah berhasil melakukan re-branding kemasan dalam hal visual dan warna yang relevan dengan produknya. Studi ini membahas aspek-aspek visual seperti apa yang penting untuk dipertimbangkan pada produk GEMI hingga warna tertentu yang bisa memicu minat konsumen untuk membeli produknya.
Co-Authors Amalia, Fatya Alty Kania, Rafiati Lina Setiawati Mamun Sutisna Maulidani, Rendi Nabin Mohammad Rizal Gaffar Qisthi, Agri Rafdinal, Wahyu Sosianika, Adila