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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol 5, No 2 (2022): November 2022" : 6 Documents clear
Semiotic Analysis of Jokowi's Political Meme "the King of Lip Service" and "YNTKTS" as Media for Criticism in the Digital Age Shakilah Faliha; Kinkin Yuliaty Subarsa Putri
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.10183

Abstract

New media have not only made significant changes to people's communication patterns but have also built a new system called cyber-democracy. One of the phenomena that are now a place for cyber-democracy and we can find it in the density of content on the internet is memes. Memes, now referred to as internet memes, are considered promotional media that can reach a broader audience in a short time and are used by social media users as a new medium of communication to express humour with a satirical meaning. One is how memes are used to voice political aspirations and criticism or commonly known as political memes. One of the political memes that had gone viral was a political meme about President Joko Widodo on social media Twitter. Therefore, this study aims to analyze the semiotic elements in Joko Widodo's political meme circulating on social media Twitter using Charles Sanders Peirce's semiotic analysis and explain how the condition of Indonesian democracy with memes as media criticism in the digital era. The results of the study revealed that the meme did not disappoint the public towards President Joko Widodo and how democracy was limited by the Indonesian government which still did not fully accept political humour as a form of criticism.
Analysis of Organizational Communication Climate during the COVID-19 Pandemic at SMK Grafika Desa Putera Hotmaida Marttianno Nainggolan; Ahmad Toni
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11831

Abstract

Human interaction in society which then forms a group with the same goal will eventually give birth to an organization. A good organization can be seen from members in each section working systematically so that they are able to achieve the goals of the organization. A good organization will also create a warm atmosphere for all members of the organization. One of the things that affect the condition of an organization is the organizational communication climate, which is the perceptions between the elements of the organization and the influence of these elements in communication. There are five basic elements of the organization, such as organizational members, work in the organization, management practices, organizational structure and guidelines. This study aims to analyze the organizational communication climate at SMK Grafika Desa Putera during the COVID-19 pandemic and the factors that influence it. The research was conducted from January to December 2021. This research used a quantitative approach accompanied by qualitative analysis so as to deepen the results of the analysis achieved. The survey method was used to obtain premier data and participant observation methods as well as in-depth interviews with purposive respondents were used to strengthen the premier data. While the data analysis technique used an ordinal scale from the data distributed through a questionnaire and then coded into a distribution table for the analysis of one variable.
Communication Symbols of Marriage in Minangkabaumanjapuik Marapulai Tradition on the Family-committed-relationship of Bayur Family in Medan Beby Athiya
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11105

Abstract

This study aims to analyze intercultural communication for the Minangkabau community of nomads who are members of the Bayur Family Association in the implementation of the Manjapuik Marapulai tradition, as the proposal of marriage from the female side towards the male side along with bringing the gifts as a traditional symbol. The research used qualitative descriptive methods. Data collection was carried out by means of interviews and observations.The results showed that there are communication symbols in the Manjapuik Marapulai tradition, which describes that men remain leaders and rule, such as traditional figures or ninik mamak who speak and lead events, which is men. Manjapuik Marapulai has a special meaning because men are highly valued and believed to be responsible in the family. Manjapuik Marapulai has special requirements, such as carano or a place that contains betel leaves, gambier, betel nut and rarely added with tobacco or cigarettes. Carano is obliged at Manjapuik Marapulai event. The event will not be started without carano. Carano is a communication that describes consensus by means of deliberation. When the Manjapuik Marapulai event is about to begin, the two families consult using traditional rhymes or petitih then when the decision has been finalized the traditional figure or family representative will eat the betel as a sign of approval.
Ranking of Ustaz and Ustazah Popularity Levels to Understand Online Da'wah Expansion Strategies Indra Silanegara; Maryono Maryono; Abdul Azis Abdillah
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11597

Abstract

An acceptable reason is needed for choosing a religious figure to be researched, especially by users of the latest technology who have different perspectives. This paper aims to describe the steps to change the Google Trends function into a ranking tool for the level of popularity of Ustaz or Ustazah figures in cyberspace and then use it as material for further studies. The study began by searching for their names on Google Search using search queries: 'Ustaz' and 'Ustazah'. Directly, the first five names that appear are entered into the Google Trends app. Each name that has the lowest average graph among the five would be replaced by the next names, one by one. The name would be retained if the graph was higher and be ignored if it was lower. Thence, the ranking of Ustaz or Ustazah with the most sought-after information in cyberspace is generated. Tactical steps to find out how online users were interested in information (including dawah) from Ustaz or Ustazah were described in detail at the end of this paper.
Framing of Reporting on Alleged Cases of Sexual Harassment at Universitas Riau in Media Cakaplah.com and Riauonline.co.id Firlia Nouratama
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11857

Abstract

The case of alleged sexual harassment at Universitas Riau emerged on November 4, 2021, after the alleged victim told the chronology through a 13-minute 26-second video. The video was uploaded to the Instagram account @komahi_ur. Cakaplah.com, and Riauonline.co.id were the two media that reported the most cases. Qualitative methods were used in this study using Framing Pan and Kosicki analysis. Later, the framing of the Cakaplah.com and Riauonline.co.id media to see the construction of the reality of an incident related to news of alleged sexual harassment at the Faculty of Social and Political Sciences, Riau University would be discussed. The results showed that the syntactic structure in Cakaplah.com using titles tended to defend the whistleblower. The selection of sources did not lead to an effort to cover both sides, while Riauonline.co.id seemed inclined to support the reported party. In the script structure, Cakaplah.com emphasizes the "how" element, to explain that a complainant is a person who must be protected, while Riauonline.co.id emphasizes the what element, that until there is a court decision the reported person cannot be labelled as a suspect. The thematic structure found that the details used by Cakaplah.com seem to form a bad image of the reported party, while Riauonline.co.id tends to create a good image of the reported party. In rhetoric, the researcher sees Cakaplah.com using words that invite readers' empathy, such as obscenity, being molested, criminal, and others. Meanwhile, Riauonline.co.id chose words that seemed to see this case from the side of the reported person, such as accusations, objections, slander, and others.
Instagram Reels as a Branding Medium Ita Suryani; Intan Leliana; Yusuf Setiyawan
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.11551

Abstract

Instagram is a social platform utilized by most citizens including older people, adults to teenagers. It can grow engagement with the readers. It also functions as a branding medium to build branding or image of certain person, business, product, and company/institution. Branding is an effort to build an image in the eyes of the public. Instagram develops many innovations as one of which is creating the Instagram Reels feature. One of the purposes of using Instagram Reels is as a medium for personal, product, corporate, destination, and city and national branding. The purpose of this study is to find out how the Reels Instagram feature can be used as a medium for branding companies / agencies / personal / cities / regions with the aim of building or managing reputation. The research used the case study method where the data was taken from various sources with various tools. The results show that the Reels Instagram feature can be used as a medium for branding companies/agencies/personal/products/cities/regions with the aim of building or managing reputation. This can be a benchmark in attracting the attention / interest of Instagram users to view video reels repeatedly, therefore awareness and engagement is built.

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