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INDONESIA
Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis" : 23 Documents clear
The Influence of Viral Marketing and Consumptive Behavior on Purchase Decisions for Camille Beauty Skincare Products (Survey of Instagram Followers): marketing Management Aditya Pandu Satryo; Liya Megawati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1482

Abstract

This study aims to determine, explain and analyze a phenomenon about the influence of viral marketing and consumptive behavior on purchasing decisions for Camille Beauty skincare products. This examination is an illustrative quantitative methodology. The examining method in this study utilized purposive testing with 384 respondents, in particular Instagram adherents @camille.beauty. In this review, the information utilized were Scale Reach Examination and Way Examination procedures with the assistance of the Technique for Succesive Span (MSI) , Microsoft Succeed 2016 and SPSS rendition 16. The outcomes showed that viral showcasing meaningfully affected buying choices with a level of 40.85 %, immoderate way of behaving significantly affects buying choices with a level of 21.30%. There is an impact of viral marketing and destructive conduct on buying choices that is equivalent to 62.1 % and the excess 37.9% is affected by different factors not analyzed in this review.
The Effect of Jakarta Composite Stock Price Index, Jakarta Interbank Offered Rate as Determination Factors Fluctuations in Net Asset Value of Mixed Mutual Funds Vivin Hanitha; Berlin Silaban; Tri Angreni
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1485

Abstract

The purpose of this study is to define the factors that influence the Mixed Mutual Funds including the Jakarta Interbank Offered Rate and the Composite Stock Price Index. The research method used is purposive sampling by taking data on price movements of mutual funds published by PT Ashmore Asset Management Indonesia Tbk where Mutual funds originating from the period January 1, 2021 to December 31, 2021 and listed on the IDX, consist of 245 daily data. The test method used is descriptive statistical method using sample data from JCI and JIBOR where the results obtained from the calculation of this analysis are JCI and JIBOR have a positive and significant effect on the performance of the Net Asset Value of Mutual Funds, with a coefficient of determination close to 0.6526 or 65, 26%, which means that NAV is influenced by the movement of JCI and JIBOR. While the remaining 34.74% is explained by variables not included in this study.
The Effect of Perceived Benefits and Satisfaction on Interest in Sustainable Use of Gopay's Digital Wallet: marketing Management Chika Aninda Putri; Abdul Yusuf
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1495

Abstract

This study aims to determine the effect of benefits and satisfaction on the interest in sustainable use of the GoPay digital wallet. The method used in this research is quantitative with a descriptive and verification approach. The sample used in this study was 384 using a sampling technique using non-probability sampling, namely purposive sampling. The data analysis technique used is analysis with partial and simultaneous hypothesis testing. testing is assisted by the SPSS tool. The result of this study is that there is a correlation between perceived benefits and satisfaction has a fairly strong relationship. Partially, perceived benefits have an effect of 12.9% and satisfaction has an effect of 12.6% on interest in use. Perceived benefits and satisfaction have a positive and significant effect on interest in sustainable use.

Page 3 of 3 | Total Record : 23

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