Garuda - Garba Rujukan Digital

Location selection for small medium enterprise using analytic hierarchy process and factor rating method: study of koer-koer chicken company Fadani, Ahyan; Farmaciawaty, Desy Anisya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract. To achieve success, a culinary company needs to perform a proper planning for their business,especially deciding its store location. However, many small culinary companies often overlooked the analysis of location selection and use their business instinct to choose nearest-cheapest-available location for their company. Though, poor location decision can decrease companies’ profitability. Koerkoer chicken company is a newborn company planning to expand its business by opening its first branch. To prevent problem caused by poor location selection, the owner—which also author of this research— plans to perform a proper location selection analysis. The objective of this research is to find the best store location for Koer-koer chicken company. This research identified key factors for selecting a store location by conducting literature review and holding interview with small business owners who already expand their business and having number of branches. Those factors will be weighted by Analytic Hierarchy Process using a software called Expert Choice. The last part is giving the score of each factor for each alternative option. Of two alternative options, the result of this research showed that location B which located on Jalan Haji Miran, Kukusan, Beji, Depok as the best location for Koer-koer chicken company.Keywords: Analytic Hierarchy Process, Decision Making, Factor Rating Method, Location Selection, Small Medium Enterprise

Analysis of Brand Reputation toward Purchase Intention among Muslimah Fashion Customers on Instagram : A Case of Amberlyn Indonesia Al Ikhsani, Mayang; Putro, Utomo Sarjono
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Instagram as a muslim fashion entrepreneur platform to introduce, sell and promote a variety of products. Indonesia is a country with the majority of its population is Islam and the need for muslimah fashion is quite high, fashion is important for someone to meet their needs and pay attention to appearance. Amberlyn Indonesia is one of the muslimah fashion industry in Indonesia that makes Instagram a major online market in introducing, selling, and promoting various product variations. Amberlyn found the fact that the reputation factor was classified as poor from various competitors. From this problem Amberlyn's CEO conducted a study related to the level of influence of reputation on buying interest in muslimah fashion customers on Instagram. From this study found the fact that reputation strongly influences purchase intention in the amount of 0.495. Then for each addition of 1 unit reputation value, the purchase intention value from customers will increase by 85%. Based on this fact Amberlyn Indonesia's CEO made the decision to develop Amberlyn in the aspect of reputation, namely trust, product quality, and product innovation to increase customer’s purchase intention. Keywords : Reputation, purchase intention, muslimah fashion, Instagram.

Analysis of Employee Engagement Using Aon Hewitt's Model: Study of Mow Company Maulana, Diki; Pangestu, Aria Bayu
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Food is one of basic human needs, so the demand of food will never stop which means there is a huge opportunity. Mow founder also very passionate about food that made Mow created to start a food entrepreneurship. After this business start running, one particular problem has arisen which is the motivation of the people engage in Mow itself. Mow participating in many trading activities, Mow encountered many problems, such as: Losses, Lack of capital, and the relationship between colleagues. From that problem, employee engagement is something that must be research to increase employee motivation problem. So this research is aim to find low score of employee engagement that can be improved in Mow company. This research used Explanatory Sequential Mixed method that involved Questionnaire as Quantitative and Focus Group Discussion (FGD) as Qualitative. he result has shown that the lowest score of employee engagement based on Aon Hewitt’s Model that found in the Mow company are Managing Performance Driver with 2.0 that indicates disengagement and also co-workers driver with 2.0 in second statement, contains close relationship between colleagues.Keywords: Employee Engagement, Motivation, Mow, Score, Variable.

An examination of plus-size people’s clothes purchasing preferences in e-commerce Aulia, Muhammad Rizki; Dellyana, Dina
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Globalization has had a major impact on digital business in the past 20 years,the ease of online transactions is also felt by Indonesians affected by obesity, which reached 19.6% in 2013, this of course has an impact also on the people who categorized as Plus-size. Based on the Asia-Pacific standard for obesity, a person is said to be plus size when the waist circumference exceeds 90 inches for men and 80 inches for women.Clothing products are considered high risk items, therefore various companies are willing to promote their products to facilitate customers. This study aims to analyze of the preferences of plus size people in the transaction of clothing through e-commerce, a sample of 122 people was used in this study to measure dominant preferences in each of the factors, further researchers use quantitative analysis to validate data to respondents. The method used in this study is the Analytic Hierarchy Process (AHP) because the researcher wants to know what factors most influence their preferences in shopping online using ExpertChoiceTM software. Based on the results of the study, researchers want to provide insight in the form of factors that influence consumer preferences.Keywords: AHP, customer preference, e-commerce, pairwise comparison, plus-size people

Analysis and Implementation of New Product Development Method: Case Study of Asikin Aja Ramadhan, Saddam; Prasetio, Eko Agus
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract. The culinary subsector is the largest industry that dominates 41.69% of the overall creative economy. Asikin Aja is one of the SMEs engaged in the culinary field. This company has developed many culinary products, but none of them are successful in entering the market. By using fishbone analysis, it is known that Asikin Aja experiences various kinds of problems. Lack understanding of customer demand, poor team management, and poor product development plans make it difficult for Asikin to develop new products. To overcome the problems faced by Asikin Aja, the right method is needed. There are four methods that are analyzed, i.e., Kanban, Waterfall, Scrum, and Lean Startup. After conducting the analysis, Lean Startup is selected as the suitable method for solving product development problems at Asikin Aja. After selecting the method, researcher creates a plan and implements it directly by making a minimum viable product. By conducting product tests directly to customers, the value and growth hypothesis can be fulfilled in one iteration which will be followed by persevere that is producing and selling the product.Keywords: Lean Startup, Framework, Team Management, Small Medium Enterprise, Culinary Industry

The Empirical Evidences of Physical Store Survival of Hijab Fashion Industry in Digital Era Diantika, Mei Rizki; Hartati, Sri
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of wearing hijab in Indonesia is booming today. But, Nowadays several fashion business which has physical store that had exist suddenly closed down, they can not survive because they cannot knowing their customer need, technology make a system changes.This research aims to recognize and understand how physical store survive in digital era especially in hijab company and develop strategy of Khalisa Hijab which is startup hijab in Bandung. This research using qualitative approach with in-depth interview. It has interviewed five informants from different hijab companies which have more than three physical store. The researcher focused on the strategic retail model that owned by those companies. To recognize and understand the strategic retail model in hijab companies, there are four elements that the researcher used. The elements is product, service, positioning, and technology which is adopted from Gustafsson and Gustavsson (2013). Based on the result, to be different and unique product, the hijab company can make design product which has ethnic style from Indonesian culture or the raw material should up to date such as using laser cut and hijab printing. The store environment should show the value of brand. Each hijab company should focus on their customer want and customer buying behavior and agile with the existing changes. Based on the result of the research, there are develop strategy that can be implemented in Khalisa Hijab. Khalisa Hijab should engages its customer with brand via website or social media. The brand of Khalisa Hijab should be known by society especially in Bandung. Then, it should produce authentic product that can be the identity of Khalisa Hijab.And maintain and manage the customers with discount and member card that always broadcast the customer via Instagram feed and stories for gaining loyal customer.Keywords: Digital Technology, Hijab Company, Physical Store, The Strategic Retail Model

Relationship of instagram content, instagram influencer, and perceived value of the product towards customer purchase intentions of photography service industry Siregar, Bian Hidema Zuhrilian; Mirzanti, Isti Raafadini
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of buying and selling of photography service is increasing. Furthermore, with the support of technology’s rapid growth, the use of social media is helping the business to grow. For instance, on Instagram, there are lots of users that sell their photography services and look for it. This phenomenon can be proved by the high number of photography services tag photos on Instagram, which acts as the media for customers to see the product, access information, and assess the product. The main objective of this study is to analyze the relationship of Instagram content, Instagram influencer, and perceived value of the product towards customer purchase intention. This research can be implemented to attract the purchase intention of photography services on Instagram. After reading previous studies, the researcher continues to analyze the relationship by using quantitative method through questionnaires. The questionnaires will be distributed to the customers who will use photography service or people who have been used photography service on Instagram and live in Jakarta/Bandung. In this research, the independent variables are Instagram content, Instagram influencer, and perceived value of the product. While the dependent variable is purchase intention. The multiple regression analysis is used to analyze the relationship between the independent variables with the dependent variable. After all the test is completed, the researcher will make conclusion based on the data analysis to answer the research question. Recommendations will also be given and is expected to solve the problem which exist in this research. Lastly, the researcher will also give some insights related to the further research.Keywords: Photography Service Industry, Instagram content, Instagram Influencer, Perceived value of the Product, Purchase Intention

Will you eat your dog’s cookie? an exploration of relationship between consumer attitude and purchase intention in healthy food Alexandra, Graciella; Mayangsari, Lidia
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

The food market is developing with a health benefit. However, health food tends to attract even more interest from consumer and businesses. Besides seeing the sense of meaning, food quality, and health of these foods, prices also greatly affect consumer attention. Snuupil Petcare is a company that runs in the pet care industry especially for dog products. This research is about how can we grow with a wider market, from only dog market and into human market. This research is to understand the relationship of consumer attitude and price perception in healthy dog cookies to the purchase intention decision. propose a growing business for Snuupil Petcare from dog market to a wider consumer market. Using the Multiple linear regression and descriptive analysis with online survey and product testing, the result customer attitude are have a really big role to the purchase intention, when human wants make a decision it affect by their attitude. Based on the analysis result after doing all the analysis, researcher will wider the Snuupil Pet Care especially for Snuupil cookies into human market, because there are really positive influence from the customer attitude to the healthy cookies even though it a dog cookies, and there are not really significant the price of the healthy cookies to the willingness to buy.Keywords: customer attitude, price perception, purchase intention, healthy food, price

The influence of entrepreneur characteristics for fashion business success Khansa, Fairaniah; Bekti, Rudy
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fashion is the second largest contributor to the GDP of the creative industry with a figure of 18.1%. During the period of 2015-2018, in Indonesia, many fashion brands have sprung up with a total growth of 7.05%. And now fashion brands can be said to be 5 points 1, which means that one small scope has at least 5 fashion brands, which results in increasingly tight competition. This research aims to explore the characteristics of fashion entrepreneur. Based on the results, the researcher found there are 6 characteristics that influence the business success. This research used qualitative approach which is in-depth interview method. It conducted to 10 business owners in the fashion industry in Bandung and Jakarta. In exploring the influence between entrepreneur characteristics and business success, there are 4 main dimensions related to business success.. According to the results of the in-depth interview, it was found that all fashion entrepreneurs who become informants have all the good entrepreneur characteristics and also their characteristics turned out to really affect the success of their business where all four dimensions of business success can be achieved by all informants. According to the research results, there are several recommendations that can be applied at SADE in terms of improving the quality of the characteristics of entrepreneurs and recommendations for achieving business success. SADE must implement the six characteristics of entrepreneurs related to business success in each member, and SADE has to create improvements to the four dimensions of business success in their businesses.Keywords: Business Success, Entrepreneur, Entrepreneurship, Entrepreneur Characteristics, Fashion Industry , SMEs

On The Consumer Attitude Analysis toward the Purchase Intention of Local Fashion Brand in Indonesia Pertiwi, Ken Garudajati; Mayangsari, Lidia
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia is one of the largest countries in the world, with the 4th largest population in the world. According to Badan Perancangan Pembangunan Nasional (BAPPENAS), the total population of Indonesia in 2018 is 265 million. With a large amount of population, it makes Indonesia has a large level of consumption, including the consumption level for clothing product, because clothing is one of the primary needs for every human being. So, with a large amount of population, the demand for clothing product is also high and always increasing, which this situation will become a great opportunity to run a business in the fashion industry.Currently, the creative industry in Indonesia is experiencing rapid development; one of the examples is in the fashion industry. The Creative Economy Agency of Indonesia (BEKRAF), states that Indonesia will become one of the world's fashion centers in 2025. For that, to be able to compete and survive in this industrial competition, the criteria of product required to be excellent physically or non-physically. Besides, being able to understand consumer behaviour for a product is needed to be able to compete in the fashion industry.This study aims to understand the consumer attitude towards the purchase Intention of Indonesians local fashion brands, especially in Bandung, Jakarta, Malang, and Surabaya. For make a better strategy in marketing activities, it will be beneficial for local brand owners to understand consumer attitude toward local fashion brands. The output of this research will be used to recommend the right marketing strategy for SMEs in Indonesian local fashion brand, especially for the LOOKOUT Indonesia brand.An online questionnaire collected this research with 206 respondents aged 17-35 years who live in Bandung, Jakarta, Malang and Surabaya. This data has passed five classic assumptions tests and then analyzed by multiple linear regression. This method is to find out the relationship that influence between consumer attitude towards local fashion brands to purchase intention. Also, cluster analysis tests have been conducted to determine differences in consumer attitude towards local fashion brands in each region in Bandung, Jakarta, Malang and SurabayaKeyword: Customer attitude, Purchase intention, Consumer buying behavior, Geographical Marketing, Local Fashion Brand

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota bandung,

Jawa barat

INDONESIA