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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Journal of Innovation, Business and Entrepreneurship
Putro, Utomo Sarjono
School of Business and Management, Institut Teknologi Bandung
Computer Science & IT Decision Sciences, Operations Research & Management

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Bagaimana Interaksi antar konsumen dapat mengakibatkan suatu merek menjadi generik? Prasetya, Ivan; Putro, Utomo Sarjono; Sunitiyoso, Yos; Hermawan, Pri; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1882.176 KB)

Abstract

Abstrak. Generic brand merupakan merek yang telah menjadi nama kategori dan telah kehilangan fungsinya sebagai pembeda dan tentunya hal ini sangat merugikan perusahaan. Pada penelitian ini dibangun suatu simulasi berbasis agen untuk mengetahui mekanisme seperti apa yang dapat menggambarkan proses terjadinya generic brand dan mengetahui bagaimana interaksi konsumen dapat mempengaruhi suatu merek menjadi generik. Studi ini akan mengambil kasus pada produk Air Minum Dalam Kemasan (AMDK). Mekanisme yang dihipotesakan kemudian diuji melalui sejumlah eksperimen. Berdasarkan hasil eksperimen dapat disimpulkan kondisi-kondisi yang menyebabkan suatu merek menjadi generik dan kondisi-kondisi yang dapat mencegah agar suatu merek tidak menjadi generik.Kata kunci: generic brand, simulasi berbasis agen, sistem kompleks
Analysis of Brand Reputation toward Purchase Intention among Muslimah Fashion Customers on Instagram : A Case of Amberlyn Indonesia Al Ikhsani, Mayang; Putro, Utomo Sarjono
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Instagram as a muslim fashion entrepreneur platform to introduce, sell and promote a variety of products. Indonesia is a country with the majority of its population is Islam and the need for muslimah fashion is quite high, fashion is important for someone to meet their needs and pay attention to appearance. Amberlyn Indonesia is one of the muslimah fashion industry in Indonesia that makes Instagram a major online market in introducing, selling, and promoting various product variations. Amberlyn found the fact that the reputation factor was classified as poor from various competitors. From this problem Amberlyn's CEO conducted a study related to the level of influence of reputation on buying interest in muslimah fashion customers on Instagram. From this study found the fact that reputation strongly influences purchase intention in the amount of 0.495. Then for each addition of 1 unit reputation value, the purchase intention value from customers will increase by 85%. Based on this fact Amberlyn Indonesia's CEO made the decision to develop Amberlyn in the aspect of reputation, namely trust, product quality, and product innovation to increase customer’s purchase intention. Keywords : Reputation, purchase intention, muslimah fashion, Instagram.
Website as Co-Created Decision Support System Towards Enhanced Experience of Solo City Tourism Putro, Utomo Sarjono; Mayangsari, Lidia; Siallagan, Manahan; Novani, Santi
The Asian Journal of Technology Management (AJTM) Vol 9, No 2 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.2.3

Abstract

Abstract. The linkage among information-intensive era, technology, and tourism industry build inseparable genetic relationship which is supposed to be realized in practice. Let alone in this digital era, the urgency to exploit information to the next level resulted in the need to bring a higher game on the technology in order to manage information effectively and efficiently. Tourism industry is categorized as complex system regarding the components substituted it. The diverse elements which interact with dynamics pace give birth to complex tasks to manage by the responsible parties and consequently enhance experience in tourism industry. Competing with complex situation, computerized decision system is urgently needed to collect and also distribute accurate knowledge of tourism industry, collaborate with both supporting public and private sectors, and gain rationality for all stakeholders in the system. Solo city, known also as Surakarta and located in Central Java (Indonesia), is obliged to do its tourism industry justice as it is an important vehicle for regional development of the city. Tourism industry of Solo city represents the major and significant contributor to the local economy to the point where tourism is the brand of Solo city. Taking the prior research finding, value orchestration platform to promote tourism in batik Solo industrial cluster into the reference, this study improves the model by highlighting the duality function the tourism website supposed to have using hashtag (#) minings principle as the latest user interface technology. This study proposes a collaborative website platform as a co-created decision support system to enhance tourism experience for tourist as consumer and optimize management process for Department of Culture and Tourism of Solo city as provider.Keywords: Decision support system, hashtag mining, service-dominant logic, solo city, tourism experience
Co-Authors Al Ikhsani, Mayang Hermawan, Pri Manahan Siallagan Mayangsari, Lidia Novani, Santi Prasetya, Ivan Utomo, Dhanan Sarwo Yos Sunitiyoso