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Analysis of Significant Type of Compensation Towards Employee Preference in Startup Companies Within Bandung
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Startup companies are newly born businesses that compete for life. Steve Blank (2010, p. xvii) also mentioned that, “A startup is a temporary organization in search of a scalable, repeatable, profitable business model”. Compensation is arguably one of the most influencing factors on the efficiency and productivity of human capital. The Compensation procedure that mostly used comprise base pay, merit pay, profit sharing, stock option until employee benefit. But the reality in a startup company is also facing a difficulty. One explanation for this difficulty is the minimal resources available to new companies (Bruton & Rubanik, 2002). Consequently, the importance of compensation and deficient situations of a startup, a startup needs to find an efficient way to allocate its limited budget to gain maximum level of employee satisfaction. The researcher thus intended to do study based on two foundations; the difference of employee compensation preference and the significance of each compensations means between each employee level. The researcher conducts quantitative approach by using questionnaire methods. The data gathered then analyzed using One-Way ANOVA. This study could lay the foundations of the understanding of Bandung startup's employee preference towards types of compensation.Keywords: Startups in Bandung, Employee Compensations, Employee Preference

Relationship Between Consumer Behavior Factors Towards Purchase Intention Case Study: Urban Farming Products
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Urban farming industry is still at early stage in Indonesia. But the growth of the industry is increasing time by time since Indonesia people started to aware about surrounding environment moreover their own health. Urban farming, producing organic food products without using land as its platform, replaced by water-based planting, and can be placed flexibly in most of places. Because of the rapid growth of the industry it is important to know consumer perspective toward urban farming products. Therefore, this research aims to find out the relationship between consumer perspectives and purchase intention on urban farming products. Data is collected by distributing online questionnaire and analyzed using multivariate regression. In this research, the independent variable is consumer behavior that divided into factors which are consumer awareness, perception, and motivation while the dependent variable is purchase intention. The result is the independent variables are influencing the dependent variable simultaneously and partially. While the most influencing factor is motivation towards purchase intention regarding urban farming products.Keywords: Urban Farming, Consumer Behavior, Consumer Awareness, Perception, Motivation, Purchase Intention, Indonesia.

Parent’s Technology Acceptance Using TAM Toward Their Purchase Intention on Augmented Reality Educational Product
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Augmented reality (AR) is a concept that fuse virtual and reality perspective that have various possibilities of implementation. With the AR technology, end user could enhance their experience and interaction toward the material that deliver by AR technology. One of the common implementations of AR is in the educational sector. Research found that AR could bring immersive experience and brings communal interaction at the same time which mean the implementation of AR in educational sector is a great addition for learning method. However, the augmented reality technology still considers as a new technology and the implementation of the technology not fully aware by entire potential customer. With the rise amount of augmented reality enabler company, as a fundamental the company should know how the technology is accepted by the current stage of the market and how their intention to purchase the product afterward especially in educational sector that the one that have financial capability is not the end user or children but the parent. Therefore, the research is exploring (1) how is the technology acceptance of augmented reality product in parent perspective (2) what is the significant factor of the technology acceptance for parents toward augmented reality educational product (3) what is the relation of technology acceptance of augmented reality educational product in parent’s perspective with their purchase intention (4) how to design technology acceptance strategy that affect purchase intention for augmented reality educational product. Spread to 100 respondents with quantitative methodology that aim parent with kids enroll in school as the target research respondent. In order to get the result, the research using descriptive analysis, simple linear regression and multiple linear regression methodology from parent respondent. The research show that there is actual relation between TAM (perceived usefulness, perceived ease of use and perceived enjoyment) and parent purchase intention. From the finding, perceived enjoyment become the most contributor dimension toward parent purchase intention as the parent intent to have fun factor from the AR educational product usage. In brief, the research would be beneficial for company that runs in AR industry in order to penetrate educational sector by developing strategy from the research result.Keywords: Augmented Reality, Technology Acceptance Model, Purchase Intention, Educational Product, Descriptive Analysis

Improving Business Model for Composter Business: Case Study of PASMA
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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PASMA, a waste processing company based in Bandung offers people a convenient way of composting through their composter device, however, they faced an issue of customer irrelevant in buying the composter device. To analyze this problem, certain analysis such as Porter's Five Forces, PESTLE, stakeholder analysis, market analysis, business model analysis, and internal situation analysis is conducted. The result shows that PASMA stagnant in sales are caused by PASMA's primary constraints in lack of marketing effort in funnelling and awareness, limited capital in finance, challenges in adjusting the technology cost, and lack of knowledge from the human resources. Several solutions were proposed in order to improve the sales activity as well as the managerial performance of PASMA, such as improving financial planning and create a strict budget allocation, improving the marketing strategy such as developing new channels and revenue streams as well as improving customer relationship through online presence and hospitality service, building collaboration with expertise and focusing to sell simpler compost bin may improve the cash flow of PASMA, and lastly, maintaining and managing internal and external management and relationship by setting and tracking goals for each department. The result of this study could help other businesses to improve and strengthen their business model value creation for composter products in Indonesia, under the condition that since the compost industry is still growing throughout the year, further study about the recent compost industry is recommended.Keywords: Leadership, Leadership Style, Organization, Employee Performance, Z generation

Leadership Style Impact to Employees Satisfaction in Honey Industry Companies
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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The purpose of this study was to determine the effect of transformational and transformational leadership styles on employee job satisfaction in honey industry companies in Indonesia. Achieving employee job satisfaction is very important to maintain productive and efficient employees and maintain good company performance. Therefore, one way that might be effective in helping company leaders increase satisfaction among their followers is to use the right leadership style. The study population consisted of all employees in the honey industry company in Indonesia. There are already 85 respondents from 2 large companies in the honey industry. Regarding transformational leadership and transactional leadership, the survey was adapted from the Multifactor Leadership Questionnaire (MLQ). Then job satisfaction was measured by The Minnesota Satisfaction Questionnaire (MSQ) developed by Weiss in 1967. The analytical method used was quantitative method, statistical analysis method consisting of multiple linear regression analysis, partial significant testing (t-test), testing simultaneous significance (F-Test) and testing the coefficient of determination (R2). The results of this study are that there is a significant and positive influence between the dimensions of transformational leadership and transactional leadership on employee job satisfaction. The transformational leadership variable has the most dominant influence on employee job satisfaction. Therefore, it would be better if the honey industry company applied a combination of transformational and transactional leadership styles to increase the job satisfaction of its employees.Keywords: honey industry companies, transformational leadership, transactional leadership, employees satisfaction

The Influence of Technology Acceptance Model (TAM) on The Intention to Use Online Check-in System at Hotels
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Online check-in for hotels is a system designed to handle hotel guests, which allows guests to verify data online to make the check-in process more effective and efficient. This technology system has not been implemented in Indonesia. However, it has the potential for development to be implemented in hotels in Indonesia. This study focuses on online check-in systems as a specialized area in the hospitality industry. The implementation of this system makes the check-in process much more effective and efficient. This study analyzes the factors that influence the intention to use an online check-in system in the hospitality industry in Indonesia using an analysis of the Technology Acceptance Model (TAM). The results show that the independent variables Perceived Easy to Use and Perceived Usefulness have a positive influence on the intention to use the online check-in system at hotels. This study provides insight related to the role of technology acceptance models that affect the intention to use the online check-in system to be used by companies in determining marketing strategies.Keywords: online check-in system, hotel, Perceived Easy to Use, Perceived Usefulness, Intention to Use

Motivation Factor That Affect Job Performance: A Case of Food and Beverage Technology Business in Entrepreneurship Student Class of 2020 School of Business and Management Institut Teknologi Bandung and Its Affect to Moringa Culinary Company
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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The increasing number of entrepreneurs in Indonesia is quite rapid, the government is exerting its efforts to increase the number with several strategies, one of which is making connections to universities in Indonesia, one of which is the School of Business and Management of the Bandung Institute of Technology, there are entrepreneurship study programs in it that require students to have business from college, one of the business fields is food and beverage technology based business. In this study the authors wanted to find out whether the motivational factors of students in running a food and beverage technology business. by using the theory of Student Motivation in Doing Business from Siswadi on 2014 which categorizes the factors that influence students' motivation in doing business from internal, external and education and learning factors. and to find out the factors that influence these authors use data collection using qualitative data methods by conducting pilot tests, interviews and focus group discussions in his research. Data analysis was analyzed through content analysis. The results of this analysis are external factors which are the strongest factors in the influence of students in running a business, for internal factors, education and learning factors.Keywords: Food and Beverage Business, Motivation Student in doing Business, Motivation Factor

The Role of Online Atmospheric Qualities Towards Post-Purchase Regret in An Online Second-Hand Clothing Purchases
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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The advancement of technology has made it possible for second-hand products to be purchased through online retailers. However, as modern customers started to shift towards online shopping, customers are more likely to suffer post-purchase regret. Prior researchers have begun to concentrate on different aspects of the online shopping environment ever since this channel entered the commercial landscape, and found atmospheric qualities as an essential online shopping aspect. Therefore, this study aims to discover the factors that influence customer's post-purchase regret in an online second-hand fashion product purchase by considering the online atmospheric qualities. Data is collected through a semi-structured interviews and questionnaire survey. The qualitative data will be analyzed using thematic analysis, whereas to test hypothesized relationships between the variables, namely perceived quality of product-related cues, perceived quality of service-related cues, perceived enjoyment, impulse buying, and post-purchase regret, the researcher will use PLS-SEM. The findings of this research show that in an online second-hand clothing purchase context, customers have more concern towards product-related cues rather than service-related cues. Furthermore, this research also discovers that impulse buying has a direct significant positive relationship with post-purchase regret.Keywords: Second-hand clothing, atmospheric qualities, post-purchase regret

Examining The Motives of Campus Radio Listeners (Cases Study on 8EH Radio Listeners in ITB)
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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There is a negative trend in the campus radio market. There are many reasons that suggest that the trend of campus radio is not good, such as a decrease in the popularity of campus radio in college advisory and university societies, a drop in the amount of direct institutional financial funding for college radio, an unavoidable move towards digital development and broadcast, changes in the composition of students involved in campus radio, and That mix makes it important for campus radio to make a leap in order to continue working. The goal of this research is to examine the motivation of campus radio listeners. Depending on the outcome, researchers will assess the motivation of campus radio listeners. The study used a quantitative approach through a questionnaire with a total of 110 respondents between the ages of 18 and 23, domiciled in Indonesia, and who are ITB students. The data where analyzed using a multi-linear regression method to identify the correlation. The study obtains four hypotheses from the literature review in the examination of the underlying motivation. Information, personal identity , social interaction and entertainment are the variables examined in this study. The outcome of the study showed information and entertainment has a significant correlation with the motivation of the campus radio listeners. This study is important to explain the behavior of listeners on the radio campus and to help marketers and program directors identify the best marketing and program approach. In fact, the results of the study could also improve and enhance the campus radio program based on identified variables in order to be more successful. Keywords: Motivation, Campus Radio, Community Radio, Uses and Gratifications, Environmental Friendly Attitudes

The Influence of Slow Fashion Attributes on Purchase Intention and Willingness to Pay Price Premium For Slow Fashion Products on Online Platform
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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The growing number of internet users has resulted in users consuming digital media. However, the slow fashion industry in Indonesia still does not have the maximum opportunity to market their products via the internet, even though by looking at the quality of the products, they can compete in a broader market. Lack of information about products and differentiation between slow fashion products and fast fashion is also why there are still many consumers who are not interested in buying slow fashion products, especially at a premium price. In the slow fashion industry itself, there are differentiate several attributes between slow fashion and fast fashion. The lack of recognition of Indonesia's slow fashion products from the consumers' perspective is the main focus of this research. This study aims to determine the contribution of slow fashion attributes on purchase intentions and customers' willingness to pay premium prices for slow fashion products through online platforms, mainly to assist SelectedGoods in developing strategies in finding brand merchants that accordance with the values of slow fashion and also slow fashion consumer values. This study adopted a framework established by Jin & Jung in 2014. This research has five primary constructs regarding the attributes in a slow fashion that affect purchase intentions and customers' willingness to pay premium prices for slow fashion products through online platforms. This study uses PLS-SEM as a data processing technique to analyze the relationship between the attributes of slow fashion (fairness, Authenticity, functionality, localism, and exclusivity), customer perceptions, purchase intensity, and customer willingness to pay premium prices for slow fashion products through online platform. This study resulted in 244 slow fashion consumers aged 18-35 in Bandung and Jakarta. The study results indicate that all items, directly and indirectly, affect the purchase intensity and the willingness of customers to pay premium prices for slow fashion products through online platforms. Fairness is the attribute with the highest score that directly affects the two dependent variables. Localism is the attribute with the lowest score but has a significant positive value directly in influencing the two dependent variables. These findings are expected to help SelectedGood understand the slow fashion attributes from slow fashion customer perceptions and gain insight into the right strategy for choosing brand merchants.Keywords: slow fashion, slow fashion attributes, purchase intension, price premium, SEM-PLS

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

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Phone -

Journal Mail Official -

Editorial Address -

Location Kota bandung, Jawa barat INDONESIA

Abstract

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota bandung,

Jawa barat

INDONESIA